Culture is upstream from performance.

Behind a sometimes playful, sometimes serious, argument about what rank structure the new Space Force should use is the very serious matter of culture.

Culture for any organization is the foundation future success or failure, and is a based on words, and titles. These mean things – especially when they are related to the actual work you do.

Using their recent article, Parochialism, not Congress or naval history, will kill the Space Force, returning Midrats alumni Matt Hipple and Jack McCain will be with us for the full hour in a broad ranging discussion on building the right foundation and culture for Space Force … and maybe a few minutes about the upcoming Dune remake too.