This episode is a treat both in terms of topic and guest.  I have my long-time business partner Chris Brewer on to talk about the most important topic of the year for most eCommerce companies - Holiday Sales.  

 

For most eComm companies the Holiday season will determine whether you have a good year or a not so good year.  For some companies every day of holiday sales is the equivalent of a week or two the rest of the year. Having a great holiday season requires planning, attention to detail and some creativity.  

 

I see things lining up for most eCommerce companies to break sales records this Holiday.  Will you be one of them?

 

Here’s a look at what we cover:

• Getting Your Google Ad Campaigns Ready - getting your search, shopping and brand campaigns ready to “make hay” this holiday season.  
• Getting Your YouTube Ads Ready - Do you have remarketing in place?  Are you capitalizing on your competition? Do you have a unique holiday message?  All of this and more is important to maximize YouTube results.
• Getting Your Amazon Ads Ready - Amazon is poised to CRUSH IT this holiday season.  Are your ad campaigns ready?
• Getting Your Email Marketing in Place - Email marketing could be your x-factor this holiday.  Remember to segment and remember the rule of 3!
• Planning your promotions - Get your promo calendar finished now!
• Staying on Top of Everything - We talk about ways to stay on top of everything and make sure nothing is missed this holiday season.  

 

Here’s to making Holiday 2018 your best ever...