Better Business, Better Life

Episode 63: The Power of Sales Credibility and Leadership Skills with C. Lee Smith


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Better Business, Better Life: Building on Your Success with Terry DuPont Episode 63 The Power of Sales Credibility and Leadership Skills with C. Lee Smith


C. Lee Smith founded founded Sales Fuel in 1989. Lee was named as one of the world's Leading Sales Consultants by Selling Power magazine from 2018–2024. Foremost expert in sales credibility, executive leadership, sales coaching and behavioral analysis. Lee is author of the bestsellers SalesCred: How Buyers Qualify Sellers and Hire Smarter, Sell More!, co-host of the Manage Smarter podcast and frequent keynote speaker.



Listen to this informative Better Business, Better Life episode with C. Lee Smith about credibility and leadership.

Here is what to expect on this week’s show:

● Lee explains trust is the cornerstone of successful sales interactions. Building trust with potential buyers requires a combination of likability, visibility, and proof of credibility.

● Lee talks about the integration of artificial intelligence (AI) into business processes and how it is essential for staying competitive in the sales industry.

● Lee discusses success in sales is not solely measured by financial gains. It also involves positively impacting others and supporting personal and industry growth.




Connect with C. Lee Smith:

Website: https://salesfuel.com/

Lee LinkedIn: https://www.linkedin.com/in/cleesmith/

Sales Fuel LinkedIn: https://www.linkedin.com/company/sales-fuel/

YouTube: https://www.youtube.com/channel/UCh-kdXBnek3hlsQqFF3sm-w

Instagram: https://www.instagram.com/salesfuel/

Facebook: https://www.facebook.com/salesfuel/

X: https://x.com/salesfuel



Connect with Terry:

Website: https://www.dupontadvisory.com/

LinkedIn: https://www.linkedin.com/in/terrydupont/




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Better Business, Better LifeBy Terry DuPont

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