In this episode of Content Inc., Joe Pulizzi discusses the Latin term 'Tabula Rasa' and how you can embrace this philosophy with your marketing today. Tabula rasa means "clean slate" and though orginally defined in terms of the human brain to be capable of learning, changing and adapting while not faded to any particular belief structure, Joe encourages you to consider this same philosophy when it comes to marketing your business. If marketing was a clean slate, how would you set up what you do and invest in differently?