Change can be slow. Though we’re almost two decades into the 21st century, beauty standards have only just begun widening in scope. Just ask Rachel Winard, founder of skincare line Soapwalla. “I like the way I look, but I’m not the typical face of a skincare company.”

With a penchant for designs shaved into her hair and tattooed arms on display, she describes a sense of invisibility within the beauty industry. “Usually, you see long flowing hair, very light skin. You either look like that, or you’re very straight-looking man in a suit. There was nothing to suit my presentation.” But she found an upshot to that sense of invisibility. “Instead of moving within a box, I’m going to create my own path, in and out of business.” In this episode, get the backstory on the brand, go deeper into issues of underrepresentation, and find out the one simple thing companies can do to bolster inclusivity.

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