Mitch Rubin is the Program Specialist for the Chobani Incubator, a four-month program that helps emerging food brands with everything from manufacturing and packaging, to marketing and brand strategy. The Incubator, which gives its participants an equity-free 25K grant, was created by Chobani's founder, Hamdi Ulukaya, as part of the company's mission to bring better food to more people. Mitch and Ali talk about the non-negotiables of being a successful, values-driven food business, why the team is critical, some red flags for challenger brands, and of course, what the Chobani Incubator is looking for in its applicants.

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