Ever heard the saying, shirtsleeves to shirtsleeves in three generations? Sadly, it’s true, 95% of all wealth disappears by the third generation. The real reason? Most people spend their lives chasing wealth but never teach their kids how to build it, manage it, or respect it.

In this episode, Rich Lennon shares the personal story behind The Lennon Bank, a simple system he created to teach his kids about earning, saving, investing, and responsibility. From peanut butter sandwiches to horse races, Rich breaks down how small, consistent lessons at home can change your family’s financial future for generations.

You’ll Learn How To:

• Teach your kids real money habits without lectures or spreadsheets
• Turn everyday family routines into lessons about work and reward
• Build generational wealth that lasts long after you’re gone
• Use earned ownership to help your kids value what they buy
• Introduce financial lessons that stick, no fancy tools required
   

Who This Episode Is For:

• Parents who want to raise financially smart, grounded kids
• Families looking to break the cycle of spend it, lose it wealth
• Anyone serious about building a legacy that actually lasts
  
  

Why You Should Listen:
Wealth isn’t just about money; it’s about mindset, habits, and stewardship. This episode gives you a practical, heart-level way to start teaching financial wisdom in your own home. You’ll walk away with ideas you can use right away to help your kids and grandkids build confidence, independence, and a real understanding of value.

What You’ll Learn in This Episode:
[00:00] Why 95% of wealth disappears by the third generation
[01:00] The origin story of The Lennon Bank and what it teaches kids
[03:00] The simple $20-a-week system that builds money habits early
[05:00] How earning before spending changed Rich’s family dynamic
[07:00] What family vacations taught them about budgeting and priorities
[09:00] The surprising money lesson that came from a horse race
[10:00] How loss, choices, and ownership create lifelong financial wisdom
[11:00] The lasting impact of The Lennon Bank on generational wealth

Follow Rich Lennon here:
Website: https://richlennon.com/
Facebook: https://www.facebook.com/rich.lennon.121
Instagram: https://www.instagram.com/richlennon92/