Where can you start on getting a full sales enablement function? How can marketers get to grips with what sales actually need? How can you create a content marketing strategy that delivers genuine value to your customers?

Head of content David Rowlands put all these questions and more to Pam Didner – founder of Relentless Pursuit, author, and speaker at Ignite USA. On this episode, Pam teases some of the key learnings from her workshop on how marketing and marketing ops can support sales in a changing environment, from rethinking your content strategy to making sure you’re speaking the same language.

Ignite USA attendees will access all of Pam’s sales support know-how in her workshop. To secure your spot to the biggest B2B event, click here: https://events.b2bmarketing.net/igniteusa/2755591?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_84:_pam_didner_on_how_you_can_better_support_sales