Are you too busy to read your third-party distributor’s contract? Too busy or too overwhelmed with pages and pages of the legal doc?  Listen in to Part 2 of Getting Real About Distribution, Dr. James Richardson’s guest interview with Greg Esslinger, Distribution Expert of Natural Food Ally. Greg shares common mistakes new founders make when working before and during with third-party distributors.  (Part 1 was published May 1, 2023 on Startup Confidential podcast.)

Greg's experience includes 10 years at the largest natural foods distributor in the country (UNFI) in various positions including, purchasing, sales, and category/supplier management.  Five years ago he founded Natural Food Ally, a consulting firm, with a focus on advising brands on the natural channel and how to increase profitability within the constructs of the distributor model.  He has taken a keen interest in helping brands to avoid the many distributor deductions that plague the natural food industry.

Most recently Greg has joined Floret, a deduction management platform designed to enable brands to manage their deduction work flow more efficiently, clear distributor deductions more quickly, as well as gain key data and insights into their tradespend in real-time.  

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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