Above all other established styles, all of the trends, all of the brewer wishes, the India pale ale remains the best-selling style in the craft beer space. Why is it so popular and why is it seemingly unstoppable?

In this episode, the second in our three-part series highlighting some of this year’s 40 Under 40 Tastemakers, we dive into everyone’s favorite love-it-or-hate-it beer style: IPA.

Beer Editor John Holl speaks with three people from this year’s 40 Under 40 list—Lisa Allen of Heater Allen Brewing in McMinnville, OR; Bill Shufelt of Athletic Brewing in Stratford, CT; and Doug Veliky of Revolution Brewing in Chicago, IL—about the good, the bad and the in between on all things IPA.

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