Legacy Leaders

Eric Holtzclaw: Uncovering Your Business's True Identity


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Eric Holtzclaw is the Chief Strategist and dojo Master at Liger where he is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. He is a serial entrepreneur and host of The Claw podcast where he interviews business owners and entrepreneurs. Eric has contributed to magazines and online publications, and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.”

Listen to this informative Legacy Leaders episode with Eric Holtzclaw about Branding Strategies and common Branding Mistakes, Elements of Branding, The Process of Branding and strategy, Content that Converts, and The Importance of Specificity with AI and its Potential and Challenges.

 

Here is what to expect on this week’s show:

●    Discover effective strategies to establish a strong brand identity that sets your business apart from the competition

●    Learn the importance of targeting specific customer segments and how it can help grow your business

●    Create a distinct brand identity that resonates with your target audience and attracts the right customers

●    Master the art of consistency in branding elements, from logo design to messaging, for a cohesive and memorable brand experience

●    Unlock the secrets to creating content that not only engages your audience but also drives conversions and sales

 

Connect with Eric Holtzclaw:

Website: https://ligerpartners.com/

LinkedIn: https://www.linkedin.com/in/eholtzclaw/

Facebook: https://www.facebook.com/YouNeedALiger/

Instagram: https://www.instagram.com/ligermarketing/

Eric’s Podcast: https://podcasts.apple.com/us/podcast/the-claw/id1201943078

Eric’s Book: https://www.amazon.com/Laddering-Unlocking-Potential-Consumer-Behavior/dp/1118566122

Email: [email protected]  

 

With your Hosts: Stan Miller

Stan Miller is the CEO of Pinnacle Legacy Law, an estate planning firm in Arkansas. He is passionate about helping families with customized estate planning solutions. Stan is known for his exceptional listening skills and ability to explain complex concepts in simple terms. He was an early pioneer of Living Trust planning in Arkansas and has established over 5,000 Living Trusts, safeguarding assets worth more than $4.5 billion. Stan is also a national leader in Estate Planning, having co-founded WealthCounsel and ElderCounsel, prominent organizations providing education and software for attorneys in the field. His latest book, "Your American Legacy: Powerful Strategies That Instill Lasting Values for Generations," became an International bestseller in April.

 

Connect with Stan Miller:

Websites: https://pinnaclelegacylaw.com/ , https://www.americanlegacynetwork.com/aln-home1

LinkedIn: https://www.linkedin.com/in/stan-miller-b0783741/

 

Katie Beth Hand

Katie is the Legacy Director of Pinnacle Legacy Law, and She is training leaders, protecting families, preserving wealth, and building legacies that last for generations.

Connect with Katie Beth Hand:

Website: https://pinnaclelegacylaw.com/

LinkedIn: https://www.linkedin.com/in/katie-beth-hand/

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