Typically I discover new stationery makers at markets, then I nerd out on them online, but with Erin Dayhaw, it’s been quite the opposite! I was laughing along with her TikTok adventures for quite some time (along with her 30K followers) before I actually met her IRL at NY NOW this past February.

Because Erin seemed to understand the TikTok algorithm in a way other stationery makers do not, I initially envisioned our interview to be focused on winning insights that app. However, Erin is letting her feed go stale on the app she now describes as a "QVC shopping channel."

Erin's approach to stickers as "relatable fine art" is just of one many shrewd observations this Zoomer (?) shares — we also touch on storytelling, controversy and content. Not only is Erin's energy incredible, her inherent understanding of modern messaging (and what people want to hear or share) make hers a brand to closely watch!

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