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What if the most important thing an athlete ever did had nothing to do with winning a game?
In Episode #181 of The Sport Light Podcast, Justin Miller interviews Especially for Athletes founder Dustin Smith about the origins of E4A, the meaning behind Eyes Up, Do the Work, and the responsibility athletes have to use their influence for good.
Dustin shares how his daughter's experience with bullying inspired an idea that grew into a nonprofit organization working with athletes, schools, parents, and coaches.
You'll hear how Dustin and cofounder Shad Martin developed the four E4A principles:
🏆 Win the Hour
🤝 Compete Without Contempt
💪 Be Resilient
❤️ Seek to Bless, Not to Impress
You'll also hear moving stories of students whose lives have been affected by the E4A message, the history behind the iconic E4A wristbands, and Justin's personal experience living these principles from high school through adulthood.
Whether you're an athlete, coach, parent, teacher, or school administrator, this conversation is an invitation to recognize the influence you have—and use it to make someone's life better.
Learn more or bring E4A to your school: e4a.org
Sponsor: Thanks to AndCollar for supporting E4A. Visit andcollar.com and use code E4A for 15% off your purchase.
Eyes Up. Do the Work.
#EspeciallyForAthletes #EyesUpDoTheWork #TheSportLight #YouthSports #StudentAthletes #Leadership #Sportsmanship
00:32:17 - Welcome: The Story Behind Especially for Athletes
00:33:02 - A Word from Our Sponsor: AndCollar
00:34:24 - What Is Especially for Athletes?
00:37:47 - The Meaning of Eyes Up, Do the Work
00:42:16 - Where the Motto Began
00:47:57 - How Bullying Inspired the E4A Mission
00:50:17 - Partnering with Shad Martin and Writing the First Book
00:51:43 - The Sport Light and Four Core Principles
00:53:17 - Real Stories of Students Finding Hope
00:57:40 - Justin's High School Experience and a Teammate's Example
01:01:29 - How E4A Works in Schools
01:07:17 - Compete Without Contempt: Respecting Our Rivals
01:13:29 - The Story Behind the E4A Wristbands
01:14:17 - How the Term Sport Light Was Born
01:16:17 - Why Awareness Isn't Enough: Take Action
01:23:04 - Justin's Journey with the Four Principles
01:26:37 - Why the Wristband Still Matters
01:29:58 - Becoming Someone Who Lives the Motto
01:30:38 - Final Thoughts: Eyes Up, Do the Work
####
Especially for Athletes:
• Website: https://e4a.org
• Facebook: https://www.facebook.com/EspeciallyForAthletes/
• X: https://x.com/E4Afamily
• Instagram: https://www.instagram.com/especiallyforathletes/
• YouTube: https://www.youtube.com/channel/UCmbWc7diAvstLMfjBL-bMMQ
Join the conversation using #E4APodcast
####
Credits:
Hosted by Dustin Smith
Produced by Shad Martin and IMAGINATE STUDIO
In Part 2 of this compelling panel discussion on the Especially for Athletes podcast, co-hosts Dustin Smith and Justin Miller, sports anchor Jeremiah Jensen, and football icons Ty Detmer and Jaren Hall dive deep into the emotional and mental side of sports. The conversation tackles the heavy realities of injuries, self-doubt, and the transition when a major chapter of life comes to a close. The panel shares powerful lessons on leadership, the impact of coaching with compassion rather than fear, and how athletes and everyday individuals can embrace high-pressure moments instead of running from them.
Key Discussion PointsMake sure to turn on notifications so you don't miss our next episode.
Visit e4a.org to support our mission or bring E4A to your school.
Eyes up, do the work.
00:32:17 - Jaren's NFL Story and Dealing with Setbacks
00:36:58 - Turning the Page on Life Chapters and Ty's "Play and Clear" Mantra
00:38:47 - Ty on Doubt: The 1%, the Philadelphia Benching, and Controlling the Controllables
00:42:32 - Justin Miller's Lessons Learned and Focusing on Personal Improvement
00:46:46 - Dustin's Story: The Triple-Overtime State Final and the Process of "Becoming"
00:52:17 - Lessons from Coaches: LaVell Edwards, Kalani Sitake, and Leading with Love and Trust
01:02:17 - Handling Pressure: Privilege, Preparation, the Puka Nacua Throw, and Justin's Three Tools
01:09:37 - Closing: "Man in the Arena" and Empathy from Parents
####
Especially for Athletes:
• Website: https://e4a.org
• Facebook: https://www.facebook.com/EspeciallyForAthletes/
• X: https://x.com/E4Afamily
• Instagram: https://www.instagram.com/especiallyforathletes/
• YouTube: https://www.youtube.com/channel/UCmbWc7diAvstLMfjBL-bMMQ
Join the conversation using #E4APodcast
####
Credits:
Hosted by Dustin Smith
Produced by Shad Martin and IMAGINATE STUDIO
The sports world has changed forever. In an era where every smartphone is a media outlet, the spotlight on athletes has never been brighter—or heavier. In this compelling episode, sports media veteran Jeremiah Jensen and former BYU football standouts Ty Detmer and Jaren Hall sit down with Dustin Smith and Justin Miller to discuss the massive shift in amateur and collegiate athletics.
From the unprecedented scrutiny of social media and viral clips to the chaotic, "Wild West" landscape of NIL and high school recruiting, our guests pull back the curtain on the mental health toll, locker room dynamics, and the commercial pressures facing today's young competitors.
What You Will Hear In This Episode
The 24/7 Digital Fishbowl: Ty Detmer and Jaren Hall contrast playing in past eras with today's social media climate, where a single viral clip or tweet can follow an athlete anywhere.
Jaren Hall’s Historic Spotlight: Jaren reflects on stepping in as the first Black starting quarterback at BYU in 2019, the intense national media storm that followed, and how he learned to block out the noise.
Inside the NIL Locker Room: An honest look at the financial evolution of college sports—from early 2021 adoption and locker room friction to revenue sharing, and why Jeremiah Jensen compares modern NIL chasing to a lottery ticket.
The High School "Wild West": A deep dive into how booster money, bags of cash, and transfer culture have trickled all the way down to high school (and even little league), creating unprecedented pressure for families.
Film vs. Team First: Ty Detmer shares a revealing story about a 16-year-old starter begging to stay in a blowout game just to pad his highlight reel, and why the love of attention is threatening the love of the game.
A Warning to Parents: Examining how parental pride and social media posting can inadvertently add heavy mental health burdens onto young athletes.
Brought to You By Our Sponsors
Make sure to turn on notifications so you don't miss Part 2, where we dive into overcoming adversity, playing under legendary coach LaVell Edwards, and Kalani Sitake's unique leadership style.
Visit e4a.org to support our mission or bring E4A to your school.
Eyes up, do the work.
00:32:17 - Welcome, the Re-Record and Meet the Guests
00:34:52 - Sponsor Shout-Outs
00:36:02 - The Sportlight Is Brighter Than Ever
00:38:38 - Ty on Growing Up Without Social Media
00:40:27 - Jaren on Being BYU's First Black Starting QB and the Media Spotlight
00:45:04 - NIL in the Locker Room
00:48:05 - Jeremiah on NIL, the "Lottery Ticket" and the Bad Actors
00:51:51 - NIL Trickling Down to High School
00:54:40 - Ty on the "Wild, Wild West" in Arizona
00:57:28 - Why the Super-Team Transfers Make Sense
00:59:39 - Transfers, the 1% of the 1% and the Traps for Families
01:03:18 - "Coach, I Need Film": Chasing Highlights Over Wins
01:06:27 - Parents, Social Media and the Pressure on Kids
01:08:42 - Wrap-Up, a Preview of Part 2 and Sponsors
####
Especially for Athletes:
• Website: https://e4a.org
• Facebook: https://www.facebook.com/EspeciallyForAthletes/
• X: https://x.com/E4Afamily
• Instagram: https://www.instagram.com/especiallyforathletes/
• YouTube: https://www.youtube.com/channel/UCmbWc7diAvstLMfjBL-bMMQ
Join the conversation using #E4APodcast
####
Credits:
Hosted by Dustin Smith
Produced by Shad Martin and IMAGINATE STUDIO
What if feeling discouraged, uncomfortable, or afraid doesn't mean you're mentally weak—but that you're actually developing resilience?
In this episode of the Especially for Athletes Podcast, Dustin Smith and Justin Miller sit down with Vera Jo Bustos (Coach VJ), a former professional basketball player, three-time college All-American, author, and founder of Mentality Solutions.
Coach VJ shares practical mental performance strategies to help athletes, parents, and coaches rethink resilience, manage pressure, and build lasting confidence.
In this episode, you'll discover:
Why resilience doesn't feel good when you're actually developing it.
How to turn pregame nerves and butterflies into excitement.
Why mental performance training is just as important as physical preparation.
The difference between confidence built on validation and confidence built from within.
Why the pressure of a playoff game shouldn't change the skills you've practiced.
How mindset, self-talk, and courage help athletes perform under pressure.
Why athletes sometimes need to stop listening to themselves and start talking to themselves.
How parents can help young athletes develop independence by allowing them to face challenges.
Why you should never tell yourself "no" before giving yourself an opportunity to succeed.
Coach VJ also explains the difference between mental health and mental performance, shares lessons from studying Kobe Bryant, and challenges athletes to step outside what she calls their "dead zone."
Whether you're an athlete preparing for a big game, a parent supporting a young competitor, or a coach helping your team develop mental strength, this conversation offers valuable insights you can put into practice.
Learn more about Coach VJ:
Mental Performance Coaching: https://www.mentalitysolutions.com
Speaking and Events: https://www.coachvj.com
#EspeciallyForAthletes #CoachVJ #MentalPerformance #MentalStrength #Resilience #SportsPsychology #AthleteMindset #Confidence #WinTheHour
00:32:17 - Meet Coach VJ: From Professional Athlete to Mental Performance Coach
00:36:05 - Why Resilience Doesn't Feel Good
00:38:55 - Escape Your Comfort Zone: Enter the Dead Zone
00:40:36 - Mental Performance vs. Mental Health
00:44:13 - The Body Buzz: Turning Butterflies into Excitement
00:50:13 - How to Handle Pressure in Big Games
00:52:18 - It's Not Just Another Game—But the Skills Are the Same
00:56:51 - Where Does Your Confidence Come From?
00:57:48 - Three Outer Sources of Confidence
01:01:49 - Training Your Body, Craft, and Mind
01:02:49 - Three Inner Sources of Confidence
01:05:17 - The Power of Self-Talk: Words of Power or Poison
01:06:17 - Why Courage Comes Before Confidence
01:07:30 - Make Somebody Else Tell You No
01:08:56 - How Comparison Steals Confidence
01:10:49 - Kobe Bryant and the Mental Game
01:15:25 - Do Male and Female Athletes Need Different Coaching?
01:16:57 - Why Parents Must Let Athletes Struggle
01:19:16 - Connect with Coach VJ
####
Especially for Athletes:
• Website: https://e4a.org
• Facebook: https://www.facebook.com/EspeciallyForAthletes/
• X: https://x.com/E4Afamily
• Instagram: https://www.instagram.com/especiallyforathletes/
• YouTube: https://www.youtube.com/channel/UCmbWc7diAvstLMfjBL-bMMQ
Join the conversation using #E4APodcast
####
Credits:
Hosted by Dustin Smith & Shad Martin
Produced by Shad Martin and IMAGINATE STUDIO
In this episode of the Especially for Athletes Podcast, we're replaying our interview from episode #150 with (former Utah Jazz) Golden State Warriors forward George Niang—a seasoned NBA veteran whose journey from Iowa State star to ten-year pro is packed with lessons every athlete should hear.
George opens up about the emotional side of being traded, how to embrace your role without losing your identity, and why simply showing up every day gives you an edge over most. He shares stories from locker rooms with NBA superstars like Steph Curry, Kevin Durant, and Draymond Green—and what their work ethic taught him about staying ready.
We dive into core E4A principles like Win the Hour, Be Resilient, and Compete Without Contempt, as George shares powerful insights on:
• Why work ethic is a competitive advantage
• Balancing humility with hunger
• The importance of being coachable and consistent
• How a simple high-five or kind word can change someone’s life
• And how to use your SportLight to lift others
This conversation is loaded with wisdom, humor, and heart—and it’s a must-listen for athletes, coaches, and parents alike.
🎧 Listen now, share with a teammate, and remember to keep your eyes up and do the work.
####
Especially for Athletes:
• Website: https://e4a.org
• Facebook: https://www.facebook.com/EspeciallyForAthletes/
• X: https://x.com/E4Afamily
• Instagram: https://www.instagram.com/especiallyforathletes/
• YouTube: https://www.youtube.com/channel/UCmbWc7diAvstLMfjBL-bMMQ
Join the conversation using #E4APodcast
####
Credits:
Hosted by Dustin Smith & Shad Martin
Produced by Shad Martin and IMAGINATE STUDIO
What do NBA teams really look for when evaluating players?
Utah Jazz Director of Operations Austin Ainge joins the Especially for Athletes Podcast to share lessons from a career spent evaluating talent and building professional basketball teams.
Austin discusses why character matters in scouting, what great leadership really looks like, why the best leaders also know how to follow, and why “losing yourself in the team” can improve both performance and happiness.
He also shares insights on handling social media and outside noise, developing resilience, taking mental health seriously, competing fiercely without hating your opponent, and what professional teams look for beyond talent.
From high school athletes to coaches and parents, this conversation offers a fascinating look inside professional sports—and a reminder that the athletes who make the biggest impact aren't always the loudest. They're the ones who make everyone around them better.
Eyes up. Do the work.
00:32:17 - Getting Started with Austin Ainge
00:35:51 - Welcome & Austin's Basketball Background
00:37:30 - Building Teams Around the World
00:39:08 - How NBA Teams Evaluate Talent
00:40:57 - Character Matters: What Scouts Look For
00:42:08 - What Makes a Great Leader?
00:44:11 - Great Leaders Also Know How to Follow
00:45:09 - Lose Yourself in the Team
00:47:32 - The “Holy Grail” of Talent and Character
00:50:34 - Humility: Think of Yourself Less
00:52:37 - Individual Goals vs. Winning
00:54:49 - Win the Hour: Cutting Out the Noise
00:57:30 - The Impact of Social Media on Athletes
01:00:41 - Mental Health in Professional Sports
01:04:32 - Why Coaches Should Take Mental Health Seriously
01:06:40 - Building Resilience in Young Athletes
01:09:16 - Compete Without Contempt
01:11:50 - Dustin's Legendary 120-Foot Putt
01:12:56 - Closing Thoughts
⸻
Especially for Athletes:
Website: https://e4a.org
Facebook: https://www.facebook.com/EspeciallyForAthletes/
X: https://x.com/E4Afamily
Instagram: https://www.instagram.com/especiallyforathletes/
YouTube: https://www.youtube.com/channel/UCmbWc7diAvstLMfjBL-bMMQ
Join the conversation using #E4APodcast
⸻
Credits: Hosted by Dustin Smith & Shad Martin
Produced by E4A and IMAGINATE STUDIO
At 20 years old, former Spanish Fork High School three-sport athlete and football captain Hunter Rasmussen was accidentally shot in the leg during a hunting trip. Doctors later told him he had been approximately ten minutes from bleeding to death.
What followed were weeks in the hospital, multiple surgeries, a life-threatening infection, and ultimately the amputation of his lower leg. But Hunter’s story didn’t end there.
In this episode of the Especially for Athletes Podcast, Hunter shares the remarkable journey from the moment of the accident through years of recovery and learning to walk again. He talks about the lessons sports had unknowingly taught him for this moment, what resilience means when progress literally happens one step at a time, the importance of taking care of yourself without becoming consumed with yourself, and how keeping your “eyes up” can help you see both the road ahead and the people around you.
Hunter also shares the role his faith played throughout the experience, including moments in the hospital when he struggled to understand how everything could possibly “work out.”
This is a powerful conversation about resilience, perspective, faith, service, and continuing to move forward when life looks nothing like you expected.
Socials:
Instagram- @1_legged_hunter
TikTok-1leggedhunter
Key Moments:
00:32:17 - Meet Hunter Rasmussen
00:35:27 - Hunter’s Story: Sports, Hunting & Growing Up
00:37:30 - Choosing to Serve a Mission
00:39:29 - Returning Home & Starting Life Again
00:40:34 - The Hunting Trip That Changed Everything
00:41:52 - Realizing He Had Been Shot
00:42:27 - The Makeshift Tourniquet That Saved His Life
00:44:12 - “Your Life Flashes Before Your Eyes”
00:45:22 - Fighting to Stay Awake
00:46:37 - “Everything’s Going to Work Out”
00:47:29 - Emergency Surgery & Compartment Syndrome
00:48:39 - Unable to Move His Foot
00:49:25 - Hearing the Word “Amputation”
00:50:27 - A Life-Threatening Infection
00:51:35 - Losing His Leg
00:52:29 - Only a 10–15% Chance of Keeping His Knee
00:53:23 - The Turnaround Doctors Couldn't Explain
00:54:35 - Learning to Walk Again
00:57:58 - What Resilience Means to Hunter
00:59:15 - How Sports Prepared Him for Adversity
01:00:25 - “Just Keep Going”
01:02:43 - What “Eyes Up, Do the Work” Means to Hunter
01:05:20 - Looking Up Helps You See Others
01:06:27 - Take Care of Yourself—Then Help Others
01:09:17 - Reframing Difficult Experiences
01:13:03 - Faith, Adversity & the Story of Joseph
01:15:47 - Pits, Potiphar, Prison—and Your Pharaoh Moment
⸻
Especially for Athletes:
Website: https://e4a.org
Facebook: https://www.facebook.com/EspeciallyForAthletes/
X: https://x.com/E4Afamily
Instagram: https://www.instagram.com/especiallyforathletes/
YouTube: https://www.youtube.com/channel/UCmbWc7diAvstLMfjBL-bMMQ
Join the conversation using #E4APodcast
⸻
Credits: Hosted by Dustin Smith & Shad Martin
Produced by E4A and IMAGINATE STUDIO
Southern Utah University gymnast Kendall McGuire joins Dustin Smith and guest host Justin Miller for a conversation about the mindset behind competing at the NCAA level.
Kendall shares her journey from beginning gymnastics at two years old to competing for one of the nation’s top gymnastics programs, along with her work as a sideline reporter for SUU football and her aspirations to someday work in the NFL or NHL.
The conversation dives into the unique mental demands of gymnastics, overcoming fear after falls, Simone Biles and the “twisties,” mental health in athletics, body image and developing a healthier relationship with food.
Kendall also shares one of the most powerful ideas from the episode: athletes often spend too much time thinking about everything they have to sacrifice and not enough time recognizing everything they gain.
Instead of thinking, “I have to go to practice,” Kendall learned to think, “I get to go.”
She explains how that simple reframe helped her appreciate the friendships, strength, discipline, opportunities and experiences gymnastics gave her.
Kendall also discusses being fully present in practice, SUU Gymnastics’ motto to “underthink it,” accepting accountability, learning from failure, becoming comfortable with discomfort and leaning on teammates who care enough to tell you the truth.
A great conversation for athletes, parents and coaches about gratitude, resilience, mental health and learning to enjoy the process.
Featured Moments:
00:32:17 - Welcome & Meet Kendall McGuire
00:33:48 - Life as an SUU Sideline Reporter
00:37:50 - Kendall’s Dream of Working in Sports Media
00:39:11 - Fear, Falling & the Mental Side of Gymnastics
00:42:12 - Simone Biles, the Twisties & Athlete Mental Health
00:47:26 - Body Image, Nutrition & Eating Disorders in Gymnastics
00:55:36 - The Sacrifices Behind Becoming a College Gymnast
00:57:42 - “I Get To” Instead of “I Have To”
00:59:33 - Growing Up Without Being Attached to Social Media
01:00:22 - Staying Present in Practice
01:02:17 - SUU Gymnastics: “Underthink It”
01:03:48 - How Athletes Can Keep Sports Fun
01:05:23 - Reframing Sacrifice as Opportunity
01:07:09 - Stop Focusing on What You’re Missing
01:08:36 - Resilience After Setbacks
01:13:18 - The Teammate Who Told Kendall the Truth
01:16:31 - Getting Out of Your Own Head
01:19:36 - “What If It All Goes Right?”
01:21:05 - Finding People Who Truly Support You
01:22:04 - Support Without Making Excuses
01:24:39 - Growth Requires Getting Uncomfortable
01:27:33 - Final Thoughts & Good Luck to Kendall
01:28:35 - Eyes Up. Do the Work.
⸻
Especially for Athletes:
Website: https://e4a.org
Facebook: https://www.facebook.com/EspeciallyForAthletes/
X: https://x.com/E4Afamily
Instagram: https://www.instagram.com/especiallyforathletes/
YouTube: https://www.youtube.com/channel/UCmbWc7diAvstLMfjBL-bMMQ
Join the conversation using #E4APodcast
⸻
Credits: Hosted by Dustin Smith & Justin Miller
Produced by E4A and IMAGINATE STUDIO
Mental health is becoming an increasingly important part of the conversation in sports. In this episode of the Especially for Athletes Podcast, we sit down with Braden Brown, Associate Athletic Director of Mental Health for BYU Athletics, to discuss how athletes can train their minds just like they train their bodies. Braden explains why working with a mental health professional can be every bit as valuable as working with a strength coach, nutritionist, or position coach—and why asking for help should be viewed as a commitment to getting better, not a sign of weakness. We also discuss handling pressure and intrusive thoughts, perfectionism and imposter syndrome, competing without becoming combative, the unique pressures facing female athletes, what parents can do to support their kids, and the importance of developing an identity beyond sports. This is an important conversation for athletes, parents, and coaches who want to better understand the mental side of sports.
Instagaram and facebook handles
@Drbradenbrown
00:32:17 - Meet Braden Brown: Mental Health at BYU Athletics
00:33:12 - How Mental Health in Sports Has Changed
00:36:01 - What Braden Does With BYU Athletes
00:38:13 - Breaking the Stigma Around Mental Health
00:39:27 - Asking for Help Is a Sign of Strength
00:43:08 - Why Elite Athletes Are Talking About Mental Health
00:45:34 - Train Your Mind Like You Train Your Body
00:47:13 - Understanding Yourself as an Athlete
00:50:09 - Handling Pressure: Notice, Accept, Commit
00:52:30 - Perfectionism, Anxiety & Imposter Syndrome
00:54:54 - Compete Without Being Combative
00:58:55 - Mental Health & Female Athletes
01:02:32 - What Parents of Athletes Need to Know
01:03:39 - Parents: Listen More, Coach Less
01:05:51 - Talk to Your Kids About More Than Sports
01:07:09 - The Danger of an Athlete-Only Identity
01:08:27 - Who Are You Without Your Sport?
01:14:01 - Building an Identity Beyond Athletics
01:15:52 - How Serving Others Helps Mental Health
01:20:50 - Keep Youth Sports Fun
01:24:41 - Closing Thoughts & Connecting With Braden
⸻
Especially for Athletes:
Website: https://e4a.org
Facebook: https://www.facebook.com/EspeciallyForAthletes/
X: https://x.com/E4Afamily
Instagram: https://www.instagram.com/especiallyforathletes/
YouTube: https://www.youtube.com/channel/UCmbWc7diAvstLMfjBL-bMMQ
Join the conversation using #E4APodcast
⸻
Credits: Hosted by Dustin Smith
Produced by E4A and IMAGINATE STUDIO
Former BYU safety and current Las Vegas Raiders defensive back Tanner Wall joins the Especially for Athletes Podcast to discuss resilience, leadership, mental preparation, and why pursuing excellence in every area of life makes you a better athlete.
Tanner shares his remarkable journey from preferred walk-on to All-Big 12 safety, the lessons he learned from Kalani Sitake and Jay Hill, and why competing with respect—not hatred—helps athletes perform at their highest level.
In this episode you'll learn:
Whether you're an athlete, coach, parent, or fan, this episode is filled with practical principles to help you become your best both on and off the field.
00:32:17 - Welcome & Introducing Tanner Wall
00:33:07 - Choosing BYU Over Scholarship Offers
00:36:19 - Betting on Yourself as a Preferred Walk-On
00:41:13 - Why He Never Considered Transferring
00:43:00 - Resilience, Patience & Finding an Edge
00:47:28 - Mentors Who Changed His Career
00:51:00 - Compete Without Contempt
00:55:05 - Controlling the Controllables in the NFL
00:58:32 - Watching Film vs. Studying Film
01:03:04 - Winning the Hour Through Intentional Living
01:05:35 - How You Do One Thing Is How You Do Everything
01:08:19 - Social Media, Priorities & Time Management
01:12:32 - Competing Fiercely Without Losing Character
01:16:08 - Using Your Spotlight to Bless Others
01:20:11 - Eyes Up. Do the Work.
⸻
Especially for Athletes:
Join the conversation using #E4APodcast
⸻
Credits: Hosted by Dustin Smith
Produced by E4A and IMAGINATE STUDIO
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