James Watt shares why price laddering is the ultimate growth hack most brands ignore. From £1.25 basics to £10 ultra-premium brews, discover how BrewDog uses this strategy to attract everyone—from first-time buyers to hardcore fans. We break down how offering different price points boosts accessibility, creates perceived value, and drives trade-ups to more profitable products.

ON THE MENU:

What Price Laddering Actually Means (Hint: It’s Not Just About Money)
How BrewDog Converts Lager Lovers with Accessible Options
Why Limited Editions Give Credibility to Your Core Range
The Psychology of Pricing: How to Make £3 Look Cheap
This episode is a masterclass in using pricing to build a brand universe that works for both customers and the bottom line. Don’t miss it!

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00:00 - Intro: Why Price Laddering Matters
00:38 - Defining Price Laddering
03:50 - The Psychology Behind Pricing

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