Essential Wisdom for Working Women, with Otegha Uwagba

Things we talk about in this episode:

Why Otegha left her career in advertising for freelance life

Starting a business by following interests and opportunities, instead of by intent

When your personal brand is your real self, and how this can help weed out inappropriate clients

Not worrying about being liked by everyone - and not putting everyone else's needs above your own

Reclaiming words like 'marketing' and 'entrepreneur', and the different ways to build a business that balance personal and commercial imperatives

The changing metrics of businesses, and the things small business owners are nailing over bigger businesses

How small businesses and entrepreneurs benefit from being more nimble and agile - an essential skill for the digital world

How Otegha self-published her first book as a special project, through a Squarespace website, promoting it entirely by herself

How the book got picked up by a publisher, and the transition from self-published to being represented by a bigger publishing house

Otegha's upcoming book, a money memoir, and what we all need to talk about money

Why we're all scared of talking about money, and the shame, guilt and baggage we all secretly carry

Links mentioned in this episode:

Women Who -"a URL and IRL community for creative working women" (love this tagline!)

Roxanne Gay - Bad Feminist

Otegha's book, The Little Black Book: a toolkit for working women

Otegha's upcoming money memoir, We Need to Talk About Money

Dear Sugar's podcast episode with Oprah Winfrey

Something I wrote for Stylist mag about how becoming the breadwinner changed my marriage

 Order my book UK / US / Australia

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