Things we talk about in this episode:

• Why Otegha left her career in advertising for freelance life


• Starting a business by following interests and opportunities, instead of by intent


• When your personal brand is your real self, and how this can help weed out inappropriate clients


• Not worrying about being liked by everyone - and not putting everyone else's needs above your own


• Reclaiming words like 'marketing' and 'entrepreneur', and the different ways to build a business that balance personal and commercial imperatives


• The changing metrics of businesses, and the things small business owners are nailing over bigger businesses


• How small businesses and entrepreneurs benefit from being more nimble and agile - an essential skill for the digital world


• How Otegha self-published her first book as a special project, through a Squarespace website, promoting it entirely by herself


• How the book got picked up by a publisher, and the transition from self-published to being represented by a bigger publishing house


• Otegha's upcoming book, a money memoir, and what we all need to talk about money


• Why we're all scared of talking about money, and the shame, guilt and baggage we all secretly carry

Links mentioned in this episode:

• Women Who -"a URL and IRL community for creative working women" (love this tagline!)


• Roxanne Gay - Bad Feminist


• Otegha's book, The Little Black Book: a toolkit for working women


• Otegha's upcoming money memoir, We Need to Talk About Money


• Dear Sugar's podcast episode with Oprah Winfrey


• Something I wrote for Stylist mag about how becoming the breadwinner changed my marriage

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