In this episode, we're joined by Bianca Hall and Erica Vanco, the powerhouse duo behind Estera Events, a luxury wedding planning and design firm based in Chicago. Starting as interns and eventually purchasing the business in 2019, Bianca and Erica share their incredible journey of transforming Estera into a global brand known for stunning destination weddings and exceptional client experiences. They discuss how they navigated the challenges of taking ownership right before the pandemic and how this "trial by fire" shaped their approach to resilience and innovation. Tune in to learn how they craft highly personalized vendor teams, balance authenticity with ambition, and stay inspired by their clients and travels. With insights on their transition to a percentage-based pricing model and their passion for breaking industry norms, this conversation is packed with inspiration for wedding professionals and creative entrepreneurs alike.