Every day, a handful of new exchange-traded funds come to market. Some rocket to instant glory. Others take their time, building assets month after month, year after year. And more than a few quietly disappear into oblivion.

On this episode of Trillions, Eric Balchunas and Joel Weber debut a new monthly segment that sifts through the flood of launches to pick out three ETFs worth watching. Whether the funds are potential hits, future mainstays or squarely in the “good luck with that” camp, the goal is to figure out what distinguishes them — and how they might help (or hurt) investors. Isabelle Lee, a cross-asset reporter for Bloomberg News, joins to discuss a late Bitcoin arrival, a rare launch and an expensive swing at value investing.

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