#009 Today I break down the advantages of each Shopify and Etsy based on business goals, sharing specific strategies for leveraging both marketplaces effectively.

• Etsy provides immediate access to millions of potential buyers with built-in traffic
• Competition on Etsy is fierce with thousands of candle sellers competing for visibility
• Etsy's total fees can reach 21.5% per sale (listing fees, transaction fees, and offsite ad fees)
• Shopify offers complete control over branding, customer experience, and data collection
• Shopify requires driving your own traffic through SEO, advertising, or social media
• Personalized items and seasonal candles perform particularly well on Etsy
• Building your own website takes time for SEO to gain traction (14-21 days for Google to crawl updates)
• Including business cards with discount codes in Etsy orders can help transition customers to your Shopify store
• Third-party apps can sync inventory between both platforms for simplified management

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