I break down Etsy’s strange but telling Q2 2025 earnings report — and what it really means for sellers like you.

We’ll walk through why revenue went up even though sales and profits went down, what GMS means (explained simply), and how Etsy is quietly squeezing more money out of every transaction. I’ll also show you what’s happening behind the scenes with AI rollouts, app improvements, stock movements, and how sellers can stay smart during all this change.

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Here’s what you’ll learn:

• Why Etsy’s revenue is up but profits are tanking

• What GMS is (in plain English) • Why sellers are paying more even when they sell less

• How Etsy’s take rate increase is affecting your earnings

• The rise of Depop and how it’s saving Etsy’s numbers

• Where Etsy is heading with AI and the mobile app

• What this all means for YOUR shop moving forward Stick around for actionable insights and my honest take on whether it’s time to panic or just pivot.

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