Her gala cost $40K. Her dinner cost $200.

Guess which one got a bigger gift.

On this week's episode, I tell the story of two events that happened the same spring, one an eleven-month gala, one a Wednesday dinner for eight people.

Only one of them led to real major gift conversations. It wasn't the expensive one.

We walk through the 3P framework I now use with clients: purpose, people, program, plus the follow-up system that turns a good event into an actual gift instead of a nice memory.

What's one event on your calendar right now that could use a smaller, more focused redesign?

Listen to this episode and share it with anyone on your team planning a donor event this year.

More from Tammy Zonker

Author of Calling All Heroes

Founder of Fundraising Transformed

President of Modern Institute for Charitable Giving

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