Everyday MBA

Kevin Craine discusses five action items you can use to take advantage of Vertical Marketing. It can be difficult to succeed if you are perceived as a “jack of all trades.” Instead, boost your sales and your profits by specializing in one or more vertical markets. Listen for five actionable steps you can take to develop a “beachhead strategy” focused on winning a particular market first before moving into other, larger markets.

Episode 138 - Barry Kaplan discusses his book "The Power of Vulnerability" and ways leaders can improve their skills and effectiveness. If you are an executive or manager, or business owner, you know that being "the boss" isn't always easy….and it can feel overwhelming to be the one who is expected to have all the answers. Learn how to shed the burden of having to be "right" all the time and gain a newfound freedom to explore the bigger picture. Listen for three action items in the later part of the interview.

Host, Kevin Craine Everyday-MBA.com

Barry Kaplan discusses his book "The Power of Vulnerability" and ways leaders can improve their skills and effectiveness. Learn how to shed the burden of having to be “right” all the time and gain a newfound freedom to explore the bigger picture. Listen for three action items in the later part of the interview.

Episode 137 - Judith Humphrey joins Kevin Craine to discuss her book "Impromptu: Leading in the Moment," and ways you can better prepare for unplanned and impromptu moments and communicate as a confident and compelling leader. Judith is a columnist for Fast Company and was awarded the 2012 YWCA'S prestigious Woman of Distinction award for Entrepreneurship. Listen for three action items you can use today.

Host, Kevin Craine Everyday-MBA.com

Judith Humphrey joins Kevin Craine to discuss her book "Impromptu: Leading in the Moment," and ways you can better prepare for unplanned and impromptu moments and communicate as a confident and compelling leader. Judith is a columnist for Fast Company and was awarded the 2012 YWCA’S prestigious Woman of Distinction award for Entrepreneurship. Listen for three action items you can use today to take advantage of the ideas and advice in this interview.

Episode 136 - Courtney Reum discusses his book "Shortcut Your Startup" (an Amazon #1 best-seller) and ways to turn traditional advice on its head for better startup success. Courtney is a former Goldman Sachs investment banker turned entrepreneur, and one of the stars of the syndicated television show, Hatched.

Host, Kevin Craine Everyday-MBA.com

Courtney Reum discusses his book "Shortcut Your Startup" (an Amazon #1 best-seller) and ways to turn traditional advice on its head for better startup success. Courtney is a former Goldman Sachs investment banker turned entrepreneur, and one of the stars of the syndicated television show, Hatched. Listen for three action items you can use to take advantage of the ideas and advice in this interview.

Episode 135 - Karen Martin discusses her book "Clarity First" and how smart leaders and organizations can achieve outstanding performance by working to establish better clarity. Karen is a leading authority on lean management and performance improvement for businesses, government agencies, and the not-for-profit sector. Her clients include big brands we know like AT&T, Chevron, and the United States Department of Homeland Security to name just a few. Stay tuned for three action items to take advantage of her ideas and advice.

Host, Kevin Craine Everyday-MBA.com

Karen Martin discusses her book "Clarity First" and how smart leaders and organizations can achieve outstanding performance by working to establish better clarity. Karen is a leading authority on lean management and performance improvement for businesses, government agencies, and the not-for-profit sector. Her clients include big brands we know like AT&T, Chevron, and the United States Department of Homeland Security to name just a few. Stay tuned for three action items to take advantage of her ideas and advice.

Episode 134 - Tama Kieves discusses her book "Thriving Through Uncertainty" and steps to take to make a successful career transition. After years of working tirelessly to become a Harvard-educated partner at a top law firm, Tama realized that the career she invested so much in left her unfulfilled. Tama gave it all up to make changes necessary to lead the life she always wanted. She offers real-world advice to help others do the same. Listen for three action items to take advantage of her ideas and advice.

Host, Kevin Craine Everyday-MBA.com