If you’ve ever wondered what it takes to create a beauty product from scratch, consider today’s episode your first lesson. Our guest knows A LOT about making makeup and skincare products from ideation to launch, thanks to his decade-long career working in the industry. Daniel Kiyoi became the Creative Director of Tarte at just 26 years old and is responsible for helping create and design some of the brand’s most popular products. Now, he’s creating beauty brands under his own incubator agency called Magic Dusk. (That Luminizer Kirbie was raving about a few episodes ago? That’s Daniel’s co-creation.) Daniel chats with us about how he landed in the industry, how his mom’s career at Mary Kay influenced his passion for beauty, and what entrepreneurs should know about starting their own line.

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