Join us as we sit down with Mark Schatzker, author of 'The Dorito Effect,' to explore the fascinating science behind flavor, food, and how modern science impacts our taste buds. Mark breaks down why today's produce often lacks the depth of flavor it once had and what that means for our cravings and health. We dive into the surprising connections between artificial flavors, nutrition, and why we’re all chasing bolder tastes behind the bar and in the kitchen. From farm to glass, Mark shares insights on how bartenders (and drinkers) can rethink ingredients for more satisfying, flavorful experiences.

Buy Mark's book: https://www.markschatzker.com/doritoeffect-home-page