Execution For Your Pest Control Marketing Strategy (Season 5, Episode 3)

In this episode, Casey breaks down how to turn your pest control marketing into a real execution plan—without constantly changing direction. We start with the foundation: committing to a growth strategy with clear goals for customers, revenue, and service mix, backed by a real budget you can sustain.

Then we tie everything together into two essential pathways:
(1) Organic growth and local authority—your website, SEO (traditional + technical), topic clusters, EEAT-driven content, social media for TOMA, reviews, citations, and showing up in today’s expanded search landscape that now includes AI Overviews, ChatGPT-style results, and voice search.
(2) Paid lead capture—Google Ads, Google LSA, and other profitable ad channels that generate immediate demand while organic compounds long-term.

We wrap with the execution systems that protect your investment: a simple sales process that drives a 40–60% conversion rate, and a CRM-powered follow-up culture using SMS and email automations to track, nurture, and convert every lead.

If you want a complete marketing strategy that actually gets implemented—and produces measurable growth—this episode is your roadmap.

💬 Connect with Casey / Rhino Pest Control Marketing
For help building your plan for marketing, and ai overview/ChatGPT strategy:
Casey Lewis
📧 ⁠⁠⁠[email protected]⁠. ⁠⁠📞 (925) 464-8383
Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one new customer at a time.