On this episode, Jake and Gino interview Bob Burg. Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.

He is best known for his book 'Endless Referrals', it’s his business parable, 'The Go-Giver' (coauthored with John David Mann) that captured the imagination of his readers. The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over a million copies.

Key Insights: 00:00 Introduction 01:50 Epiphany of Go-Giver 04:58 System for attaining referrals 08:00 Key of predictability as system for referrals 11:36 Fast language 15:14 Funnel down your world 19: 20 People refer you when they trust you 23:08 Projects for 2022 24:55 Wrap-up

Know more about Bob's initiatives: https://thegogiver.com/

About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company that controls over $100,000,000 in assets under management. They have created the Jake & Gino community to teach others their three-step framework: Buy Right, Finance Right and Manage Right®, and to become multifamily entrepreneurs.

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