*record scratch freeze frame*

You're probably wondering how we ended up here, doom-scrolling at 3am and feeling like our businesses live and die by the whims of an algorithm created by tech bros who definitely think their morning cold plunge routine earns them moral superiority. “Can you even have a business without social media?”

Well, yeah. Of course. You just might have to get scrappy with it.

On today’s episode, KP Pilley and Michelle Pellizzon Lipsitz unpack the common urge to boycott social media platforms—especially when they feel overwhelming, exhausting, or just not fun anymore.

But before you ghost Instagram, they explain why completely abandoning these spaces might not be the best move. Instead, they offer ways to use social media intentionally, without letting it consume all your energy.

Marketing IRL: Connecting with Your Audience Outside the Internet

Remember life before we all became digital avatars of ourselves? Turns out, gasp, marketing existed! And it worked! Some might even say it worked better, back when we weren't all competing with an endless stream of AI-generated content about manifesting abundance through the power of positive thinking.

KP breaks down some delightfully analog ways to reach your people:

📌 Events that actually build community (and how to make them accessible, engaging, and worth showing up for)

📌 Old-school marketing that still works—flyers, direct mail, and real-life conversations

📌 Finding your audience where they already are, instead of trying to force engagement online

📌 Branded giveaways and creative guerrilla marketing (because who doesn’t love free stuff?)

he Power of Your Network (No, Not Your Wi-Fi)

Here's some cosmic truth: word-of-mouth marketing is basically manifestation in action. KP gets into the magic of referrals and those beautiful loose connections – you know, the people who've been quietly watching your journey but haven't felt compelled to drop "queen 👑" on every single post.

The Bottom Line (Because We Still Live in Late Stage Capitalism)

Marketing shouldn't feel like a root canal without anesthesia. If you're not having at least a little fun with it, you're doing it wrong. This episode is your permission slip to break free from the algorithm anxiety and create a marketing strategy that feels as good as finding out your crush's birth chart is perfectly compatible with yours.

Ready to make marketing feel less like a chore and more like casting spells? This episode is your grimoire for mixing digital and analog magic in ways that actually work. No "just be authentic!" toxic positivity required.

📚 Resources and Links:

* 📩 Connect with host ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michelle Pellizzon-Lipsitz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠team Holisticism⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

* Sign up for the North Node waitlist here ⁠⁠⁠⁠⁠⁠

* Inquire about 1:1 work with Michelle here

* This podcast is edited by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Softer Sounds Studios

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thetwelfthhouse.substack.com/subscribe