Expert Marketing Matters

By Newfangled

Arts Business Design Management & Marketing

What's Expert Marketing Matters about?

Expert Marketing Matters is a podcast about generating ideal new business opportunities by creating and nurturing digital marketing systems and habits that have a measurable impact on your bottom line.

This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled's Digital Marketing Method at Newfangled.com.

Download our free app to listen on your phone

Expert Marketing Matters episodes:

12.03.2021
Stop Confusing Paid Media for Ads – It’s Central to Your Marketing Strategy
Whether you’re just getting started with paid media or have been honing your efforts for years, we all have the same goal: ensuring we get the best value out of our cost per clicks. Join me and Olivia Angerosa, Director...
10.21.2021
Biz Dev During a Pandemic: How to do Fewer Things Better
Learn how a product design & development company was teed up to endure an uncertain time through a holistic approach to digital marketing.
07.08.2021
Demystifying Evaluator Content: Why Expert Firms Need to Embrace Their Confidence
Even if you're great in a room when pitching your company's products or services, translating that message into the written word is not always straightforward. It's tricky to find that balance between sounding brazen or sounding insecure. John Nugent, Content...
05.19.2021
Expert Content Alone Is Not Enough to Generate New Business
In this episode Mark invites Fritz Lehman, COO of Zencos, to dive into the hurdles & successes of their last two years of working with Newfangled.
04.23.2021
The Most Common Obstacles of Expertise Marketing & the Proven Formula For Getting Started
In this episode, Mark speaks with Newfangled Content Coach Jeremy Wingle about the three most common hurdles firms face in their content marketing journey, and how to resolve them.
11.02.2020
The Benefits of Specialization
In this episode, Mark speaks with Diana Fryc, Partner and Chief Sales & Marketing Officer at Retail Voodoo, about how her firm has evolved over the years, culminating in a focused expertise in brand strategy for natural and wellness brands.
02.27.2020
Developing a New B2B Marketing Perspective
In this episode, Mark interviews Joshua Albert, Vice President of Business Development at Godfrey on how Godfrey’s team has improved their own marketing platform while they work to differentiate themselves in a market that is getting more crowded…
02.03.2020
The State of Content Marketing in 2020
In this episode, Lauren and Mark discuss the most common challenges for expert firms doing content marketing today, and what aspects of content marketing’s evolution will affect them most. From choosing the right formats, to getting SEO right, to communicating...
01.22.2020
The Value Conversation
In this episode of Expert Marketing Matters, Mark speaks with founder and CEO of Win Without Pitching, Blair Enns, about what can be the most challenging of the four conversations Blair trains his clients to have as a part of...
12.05.2019
The Pursuit of Truth
In this episode of Expert Marketing Matters, Chris and Mark continue the unique ability conversation and focus in on how thinking simply about the pursuit of truth can help shape who you are, the role you play, how you work,...
11.08.2019
Understanding the Unique Abilities of Each Employee
In this episode of Expert Marketing Matters, Lauren has a "unique ability" conversation with Chris and Mark, defining what it means, and then scratching the surface on the four different profile assessment tools Newfangled uses as they strive for successful...
10.17.2019
Why Is It so Hard for Marketing Firms to Market Themselves?
In this episode of Expert Marketing Matters, Mark interviews Angi Kreuger, Vice President of Marketing and Business Development for Core Creative. Angi has learned the hard way that developing new business relationships is a long game which requires discipline and...
09.26.2019
Email is Not Dead!
Lauren and Chris talk with Newfangled’s in-house email marketing expert Scott Harris about the continued effectiveness of email campaigns that “stay human in this digital world.”
08.20.2019
The Complexity of the Content Landscape
In this episode, Chris and Lauren cover how the different types of gated content have evolved, and how firms at various stages of marketing maturity can leverage them to engage prospects.
07.13.2019
Launching and Promoting Your Podcast: Marcus dePaula Shares His Secrets
OK, so you’ve got your idea, format, recording set up, scripts, and first episodes put together. Now what? What’s the best way to get your podcast launched? How do you make sure that people can find it and that the...
06.07.2019
We’re Not Smart Enough to Not Have a Plan
In this episode of Expert Marketing Matters, Mark O’Brien interviews Hamid Ghanadan, CEO of The Linus Group and author of two books, Persuading Scientists and Catalytic Experiences, on the ways scientists make decisions and how he’s been able to create...
05.09.2019
Top Three Marketing Ideas We Can't Shake
In this episode of Expert Marketing Matters, Chris, Mark, and Lauren have each put together a list of the top three things in digital marketing — ideas, technologies, best practices — that are on their minds right now. With each...
04.25.2019
What it Takes to Start a Podcast
In this episode of Expert Marketing Matters, Mark, Chris, and Lauren share what they’ve learned about starting a new podcast from scratch. There are things they’d have done very differently knowing what they know now, and they’ve put together a...
04.12.2019
The Ability to Say No
In this episode of Expert Marketing Matters, Mark O'Brien speaks with MJ Legault, a principal with Origin, a leader in marketing for outdoor experiences and products, about her firm's experience with content marketing, her insight into the energy it requires...
03.28.2019
Choose Your Content Types Wisely
In this episode of Expert Marketing Matters, Lauren McGaha and Holly Fong discuss how to choose the right types of content to support your digital marketing editorial plan.
03.14.2019
The Interplay Between Public Speaking and Digital Marketing
Chris, Lauren, and Mark share their experiences with public speaking and how powerful it can be in supporting an agency's content strategy.
02.28.2019
Making Your Message Meaningful to Your Prospects
In this episode of Expert Marketing Matters, Lauren McGaha (finally) has Holly Fong back on the podcast to discuss the challenge of lining up your marketing objectives with your prospects' business priorities, so that they actually pay attention to what...
02.14.2019
Incrementally Building Your Marketing Machine
In this episode of Expert Marketing Matters, Mark interviews Sarah Durham of Big Duck about how establishing a focused positioning led her firm over the past 25 years to incrementally build their marketing and sales machine, which has helped their...
01.31.2019
Strategist, Consultant, or Coach?
Do you need a strategist, consultant, or a coach? These three roles get thrown around a lot at Newfangled and describe the different postures taken at different times with clients....
01.17.2019
"There's Relief in Focus"
In this episode of Expert Marketing Matters, Sara Bacon, CEO of Command C, joins Mark, Chris and Lauren for a conversation on how she has lead her firm into a new focus for a new kind of client...
11.10.2018
Profiles in Successful Firm Leadership: A Conversation with Sonia Greteman
In this episode of Expert Marketing Matters, Mark O'Brien interviews Sonia Greteman, CEO of The Greteman Group, on what has made her firm successful...
09.27.2018
Retaining Expertise, Reimagining the Business
In this episode, Mark interviews Mike Seyfer and Stephen Moegling, leaders at Hailey Sault, an agency focused on health care brands, innovative startups and cause-driven organizations in pursuit of the greater good...
09.13.2018
Podcasting Behind-the-Scenes
In this episode, Chris, Mark, and Lauren discuss how they produce Newfangled’s podcasts, what has worked, what hasn’t, and what changes are coming next...
08.30.2018
Should Your Website Have an "About You" Page?
In this episode, Chris, Mark, and Lauren discuss the role an "About You" page plays in helping expert firms speak directly to their best-fit prospects...
08.16.2018
A Conversation with Carl Smith, Owner of Bureau of Digital
The Bureau of Digital are an incredible resource for all firms, regardless of where they are on the spectrum of digital adoption. In this podcast, Mark O'Brien interviews Bureau owner, Carl Smith, about what he does, why he does it,...
08.02.2018
Yes, Wordpress is a Good Foundation for Your Digital Marketing
In this episode, Chris and Mark discuss why they believe Wordpress is the best CMS available...
07.19.2018
The Importance of Recurring Revenue
In the expertise space, project windfalls are typically the norm. But transacting your services in this way has all kinds of implications on your business, from marketing and sales to the experience your clients have with you over the long...
06.21.2018
How to Productize Your Services
In this episode, Mark, Chris, and Lauren discuss what it means to "productize" your services, and how doing so makes marketing and sales much, much easier...
06.07.2018
Are Good Design and Good Marketing at Odds?
In this episode, Mark and Chris discuss the relationship between good marketing and good design, and identify some of the non-negotiables that make both work...
05.24.2018
When the Team Feels Marketing is Dehumanizing
In this episode of Expert Marketing Matters, Chris, Mark, and Lauren discuss some of the perceptions and objections that marketing teams often share before adopting a more rigorous content marketing strategy...
05.10.2018
Mark and Chris Argue About the GDPR
In this episode of Expert Marketing Matters, Chris and Mark discuss the requirements of the GDPR, its implications for American marketing organizations, and debate whether its fair for international laws to impose costly regulations on everyone worldwide…
04.26.2018
A New Way to Create Content
In this episode of Expert Marketing Matters, Chris, Mark, and Lauren discuss a system Lauren and her team have created to help marketing teams who struggle to find the time and people necessary to create content finally (and regularly) hit...
04.12.2018
Finding Entrepreneurial Community
In this episode of Expert Marketing Matters, Chris, Mark and Lauren discuss the value of finding community as an entrepreneur, both for you as an individual, as well as for everyone on your team...
04.02.2018
CRM + AI = What Should I Do Next?
In this episode of Expert Marketing Matters, Chris Butler and Lindsey Barlow discuss how CRM has evolved to become a master data repository and analytics engine capable of telling you more about your business reality than you ever thought to...
03.15.2018
Is text dead?
In this episode of Expert Marketing Matters, Chris Butler and Mark O'Brien debate the role of text in digital marketing...
03.01.2018
Our Data is Our Experience
In this episode of Expert Marketing Matters, Chris Butler and Mark O'Brien discuss the role data and measurement play in evaluating success and making future recommendations...
02.15.2018
Form-First Design
In this episode of Expert Marketing Matters, Chris Butler, Lauren Clarke, and Dave Mello discuss some of the technical aspects of digital marketing, from data integrity to the design of forms...
02.01.2018
The Current State of Marketing Automation
In this episode, Chris Butler, Mark O'Brien, and Holly Fong discuss the current state of marketing automation - from how the marketplace is changing functionally and financially, to the techniques that are proving themselves most valuable to marketing teams...
01.17.2018
How to Make a Podcast
In this episode, your hosts Chris Butler, Mark O'Brien, and Lauren Siler discuss how to create a podcast, from the strategic shaping of the program to the technical how-to of setting up a recording studio...
01.04.2018
The One Where We Ask Again, Is Content Marketing Dead?
In this episode, hosts Chris Butler, Mark O'Brien, and Lauren Siler debate the relevance of content marketing yet again. But this time, with a new angle...
12.18.2017
The Year in Marketing
In this episode of the Expert Marketing Matters podcast, we discuss the year in digital marketing and what to expect in 2018.
12.05.2017
Prospect Experience Design
In this episode of the Expert Marketing Matters podcast, your hosts, Chris Butler, Mark O’Brien and Lauren Siler, discuss why user experience design must be understood differently in the marketing context...
11.20.2017
Building Your Firm on Salesforce
In this episode of the Expert Marketing Matters podcast, your hosts, Mark O’Brien, Chris Butler, and Lauren Siler, discuss how to use Salesforce to get a holistic view of your business through real-time insight.
11.20.2017
The Business of Expertise with David C. Baker
In this episode of the Expert Marketing Matters podcast, your hosts, Mark O’Brien, Chris Butler, and Lauren Siler, are joined by David C. Baker to discuss his newest book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact...
11.20.2017
What Does Lead Nurturing Really Mean
In this episode of the Expert Marketing Matters podcast, your hosts, Chris Butler, Lauren Siler, and Holly Fong, discuss nurturing leads through an optimized digital system that includes content marketing, website design, and automation strategy.

What's Expert Marketing Matters about?

Download our free app to listen on your phone

Expert Marketing Matters episodes:

Stop Confusing Paid Media for Ads – It’s Central to Your Marketing Strategy

Biz Dev During a Pandemic: How to do Fewer Things Better

Demystifying Evaluator Content: Why Expert Firms Need to Embrace Their Confidence

Expert Content Alone Is Not Enough to Generate New Business

The Most Common Obstacles of Expertise Marketing & the Proven Formula For Getting Started

The Benefits of Specialization

Developing a New B2B Marketing Perspective

The State of Content Marketing in 2020

The Value Conversation

The Pursuit of Truth

Understanding the Unique Abilities of Each Employee

Why Is It so Hard for Marketing Firms to Market Themselves?

Email is Not Dead!

The Complexity of the Content Landscape

Launching and Promoting Your Podcast: Marcus dePaula Shares His Secrets

We’re Not Smart Enough to Not Have a Plan

Top Three Marketing Ideas We Can't Shake

What it Takes to Start a Podcast

The Ability to Say No

Choose Your Content Types Wisely

The Interplay Between Public Speaking and Digital Marketing

Making Your Message Meaningful to Your Prospects

Incrementally Building Your Marketing Machine

Strategist, Consultant, or Coach?

"There's Relief in Focus"

Profiles in Successful Firm Leadership: A Conversation with Sonia Greteman

Retaining Expertise, Reimagining the Business

Podcasting Behind-the-Scenes

Should Your Website Have an "About You" Page?

A Conversation with Carl Smith, Owner of Bureau of Digital

Yes, Wordpress is a Good Foundation for Your Digital Marketing

The Importance of Recurring Revenue

How to Productize Your Services

Are Good Design and Good Marketing at Odds?

When the Team Feels Marketing is Dehumanizing

Mark and Chris Argue About the GDPR

A New Way to Create Content

Finding Entrepreneurial Community

CRM + AI = What Should I Do Next?

Is text dead?

Our Data is Our Experience

Form-First Design

The Current State of Marketing Automation

How to Make a Podcast

The One Where We Ask Again, Is Content Marketing Dead?

The Year in Marketing

Prospect Experience Design

Building Your Firm on Salesforce

The Business of Expertise with David C. Baker

What Does Lead Nurturing Really Mean