The Startup CPG Podcast

Expo West 2024 Recap: Trends, Brands, and Swag


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Join Daniel Scharff and team—Patricia Menegoto, Kiki Huddleston, and Grace Kennedy—in this episode of the Startup CPG Podcast as they delve into the vibrant world of natural products at Expo West 2024. They share their experiences, observations, and opinions on the latest trends dominating the industry. From the gummification of products to the rise of natural sweeteners and the prevalence of protein-infused items, they dissect the key themes shaping the market.


Get ready to discover standout brands that caught their attention, explore innovative booth setups, and hear about their engaging interactions with exhibitors. From mushrooms making their mark in various products to the art of swag selection, they leave no stone unturned in their exploration of Expo West highlights.


But it's not just about the products—They also reflect on their personal preparations for the event, discuss the importance of networking and brand camaraderie, and share valuable insights for future trade show participation.


Whether you're a seasoned industry professional or an aspiring entrepreneur, this podcast offers a treasure trove of knowledge and inspiration. Tune in now!


Listen in as Grace, Kiki, and Patricia share about:

  • Trends at Expo West 2024
  • Standout Brands
  • Product Choices and Trends
  • Alley Rally Party and Brand Demos
  • Trendy Topics and Product Preferences
  • Future Plans and Opportunities for Future Events
  • Favorite Moments and Experiences from Expo West
  • Personal Preparedness and Tips for handling the intensity of Expo West

Episode Links:

Grace’s LinkedIn
Kiki’s LinkedIn
Patricia’s LinkedIn


Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (15K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin 
  • Questions or comments about the episode? Email Daniel at [email protected]
  • Episode music by Super Fantastics


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