👉 Ready to start your own online store? Start here:https://dropshipunlocked.com/start?utm_source=podcast&utm_medium=podcast&utm_campaign=ep149-ads-strategy

🗣 In this episode, Lewis Smith and James Eardley reveal the exact ad strategy they’ve used to generate over £7 million in high-ticket ecommerce sales. 

They break down their Google Performance Max and Search Ads strategy, how to set up profitable campaigns from scratch, and the common pitfalls to avoid when you're just getting started with paid ads.

👉 Prefer to watch this on YouTube? Check it out here ➡️ https://youtu.be/Dy7dEbAKvEU

Topics Discussed:
 ★ Why Google Ads beats Meta and TikTok for high-ticket ecommerce
 ★ How Performance Max works and why it’s so powerful
 ★ The exact two-campaign setup that generated £7M+ in sales
 ★ Retargeting strategies using Meta, TikTok, and Google
 ★ Why intent-driven traffic leads to better conversions
 ★ The funnel structure that maximises ROI
 ★ Common mistakes beginners make with Google Ads
 ★ How to track conversions correctly using Simprosys
 ★ Why patience and simplicity are key when starting with paid ads
 ★ Minimum budget needed to start seeing results

Links and Resources Mentioned:
 📘 Pick up a copy of Lewis’ book: htabook.com
🛒 Get Shopify for £1 a month for 3 months: https://dropshipunlocked.com/shopify
📞 Get a free trial with a professional phone line: https://dropshipunlocked.com/circle

Key Takeaways:
★ Start simple: One Performance Max campaign is all you need to begin collecting data and making profitable sales.
★ Google is king for high-ticket intent: Catching buyers when they’re actively searching leads to better ROAS than interruptive platforms.
★ Retargeting = profits: Use dynamic retargeting to mop up sales from visitors who didn’t buy the first time.
★ Patience pays off: Don’t tinker too early. Let Google learn and optimise with real conversion data.
★ Tracking matters: Set up tracking correctly from the start or you’ll be flying blind. Use Simprosys for accurate conversion data.

FOLLOW:
 Instagram: https://www.instagram.com/dropshipunlocked/
Twitter: https://twitter.com/DropshipUnlockd
LinkedIn: https://uk.linkedin.com/company/dropship-unlocked
YouTube: https://www.youtube.com/c/dropshipunlockedlewissmith
Website: https://www.dropshipunlocked.com/

🎧 Thank you for listening to the Dropship Unlocked Podcast! If you found value in this episode, please consider leaving a review—it helps more people discover the show and join our growing community.

★★★ Dropship Unlocked – Lewis Smith ★★★
 🌍 Want to create location, time, and financial freedom?
 🎓 Watch Our Free Training ➽https://dropshipunlocked.com/start?utm_source=podcast&utm_medium=podcast&utm_campaign=ep149-ads-strategy