
Sign up to save your podcasts
Or
Everyone’s analyzing win rates, but too few teams are asking the harder question: how did that opportunity even begin?
This week on GTM Live, Trevor and Carolyn break down the most overlooked stage in go-to-market: what happens before a lead becomes a lead. They unpack why early-funnel signals (the ones that come before forms, meetings, or MQL scores) are where your growth strategy is made or broken.
They explain why it’s not enough to measure performance after the fact, and how traditional attribution misses the hidden work happening in the earliest phases of pipeline creation.
Carolyn explains how early signal data is shaping a new standard for pipeline visibility, and Trevor shows how to connect that data to real decisions: budget, headcount, channels, and more.
If your GTM reporting starts at the opportunity stage, you’re already behind.
Key topics in this episode:
This episode is powered by Passetto. We help high-growth and equity-backed companies turn GTM data into better decisions, faster. We unify your GTM and financial data, identify your growth levers, and help you scale. Part SaaS, part advisory. Visit passetto.com
4.9
198198 ratings
Everyone’s analyzing win rates, but too few teams are asking the harder question: how did that opportunity even begin?
This week on GTM Live, Trevor and Carolyn break down the most overlooked stage in go-to-market: what happens before a lead becomes a lead. They unpack why early-funnel signals (the ones that come before forms, meetings, or MQL scores) are where your growth strategy is made or broken.
They explain why it’s not enough to measure performance after the fact, and how traditional attribution misses the hidden work happening in the earliest phases of pipeline creation.
Carolyn explains how early signal data is shaping a new standard for pipeline visibility, and Trevor shows how to connect that data to real decisions: budget, headcount, channels, and more.
If your GTM reporting starts at the opportunity stage, you’re already behind.
Key topics in this episode:
This episode is powered by Passetto. We help high-growth and equity-backed companies turn GTM data into better decisions, faster. We unify your GTM and financial data, identify your growth levers, and help you scale. Part SaaS, part advisory. Visit passetto.com
102 Listeners
1,447 Listeners
3,824 Listeners
748 Listeners
175 Listeners
1,250 Listeners
3,964 Listeners
2,599 Listeners
145 Listeners
284 Listeners
42 Listeners
27 Listeners
352 Listeners
635 Listeners
76 Listeners