Fail n' Grow

Ingrid Bonde Åkerlind is a Principal at Oxx and a former executive at Volumental and BlaBlaCar. Ingrid is a true expert in pricing and has written the complete go-to-market toolkit for Oxx. Oxx is a venture capital firm that partners with the most promising European B2B software companies at the scale-up stage.

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Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

Felix Mörée, is a partner at Axholmen, specialized in pricing for SaaS and tech. Felix has published four books on commercial excellence and has advised >50 companies on marketing, pricing, and sales. 

In this episode we'll cover the four cornerstones to find the perfect pricing level for your SaaS-tool: 

1. Segmentation: Understand customer needs and willingness-to-pay
2. Offering design: Design an offering based on feature value and adoption
3. Price model selection: Choose a price model that benefits both your company and your customers
4. Price level setting: Leverage proven methods for determining price levels

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

Wouter Dieleman has experience of working with 100+ marketing and B2B sales during his previous years at HubSpot agencies. Wouter has now niched into Account Based Marketing (ABM) and has, as a freelancer, helpt a dussin of companies to land their dream customers in a short amount of time. As a bonus, his customers also levels up the HubSpot CRM usage as a  "nice side effect". 

Tune into to learn more about 

• ABM
• For who and when its suitable to implement it in your companies growth strategy 
• and best of all - Get a sneak peak of Wouters very ROI and metric driven ABM-playbook

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

Anna Hansen brings extensive experience in customer success and customer retention from her time as CCO at the CRM company Lime Technologies. She is currently serving as the Chief Pricing Officer, offering an intriguing perspective thanks to her background.

In this episode, we delve into Lime's discovery that pricing is another tool for creating successful and satisfied customers. We explore how they have approached finding a pricing model that suits different segments, making them even more competitive in various markets.

This episode is perfect for those looking to start working with pricing as a strategy!

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

Alexandru Stan has been an entrepreneur for many years and in this episode he shares his beliefs and fails about pricing.

Alexandru is currently the founder of Tekpon, the first marketplace for SaaS companies with a fully transparent pricing model, with a kickback driven business model. Having a transparent pricing model is something Alexandru thinks is important to succeed with Pricing as a Strategy. 

This is a summary for Alexandrus key initiative:

• Ensure customer value is achieved with your product or service
• Focus on Customer Success
• Strive to achieve a win-win pricing level
• Have a maximum of 3 packages
• And how he manage to "destroy a market" buy competing with price

So, tune in! To maximize your pricing strategy. 

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

Now is the time to renew ourselves and discover our future ICP (Ideal Customer Profile). Allocate resources to map out what is needed to be competitive in the future and to be prepared for success when the economic climate changes for the better.

This is Sofia Alexus' approach to recession. Sofia is the CEO of Kundo and an ex. Ericsson, Trustly and Airmee. Kundo helps companies make customer service effortless by an omnichannel ticketing system, AI driven solutions and self service excellence. 

Sofia provides clear instructions: dedicate resources and outline what you want to achieve. Assemble a team with a few focus areas and start conducting in-depth interviews with customers, recording and summarizing the findings in Slack.

"By doing this, we have achieved significant savings in marketing with much more output, because we know what to say to whom."

This episode is for those looking for ways to reduce marketing costs, increase sales, develop products more cost-effectively, and, last but not least, future-proof your positioning with your dream customers.

OPEX at its best! Enjoy! 🥳.

Link to Sofia's source of inspiration: 

Gradvall & Magnus, https://open.spotify.com/show/66oa4cSfIqRCnrHGcJ8iBB?si=ZbmhH8aRSFiYsHusqt5KCQ

Master of Scale, https://open.spotify.com/show/1bJRgaFZHuzifad4IAApFR?si=j5vIL1EFTzy22mNKGmMcoA 

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

Teemu Ilola has gained extensive experience in building a successful and profitable outbound sales organization on an international scale during his years at Leadoo. With roles as Sales Director UK and VP of Sales Operations, managing a team from 30 to 80 sales reps entering the UK, Sweden, and Spain, Teemu has tried, failed, and ultimately succeeded.

If you're frustrated about the number of booked appointments within your sales organization, this is the episode for you! 

The only way to build a profitable outbound team is to put it on autopilot (process + tools + training) with an outbound process and the correct tools that provide you with the data needed to understand where the actual conversation takes place. 

Teemu teaches us how to apply a multichannel approach and convinces us of its cost efficiency, all without annoying the person you're trying to reach.

"Get the same results in 2 hours instead of 2 days"—that's the difference. 

If you're looking to book more meetings in 2024, tune in.

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

Mathias is one of the co-founders of the revenue and profitability agency specializing in B2B companies with complex sales structures, Salesonomics. They serve as a strategic growth partner, achieving remarkable results:

Over the past three years, they have collaborated with over 100 companies, and the results speak for themselves. Over a 12-month period, on average, these companies increased their turnover by 34% and profitability by a staggering 193%!

When it comes to OPEX, they truly understand what they're talking about.

In this episode of 'Fail n’ Grow,' we delve into why only bold and forward-thinking CEOs, truly focused on revenue, dare to challenge their sales managers. We also explore the responsibilities of the entire management team in future-proofing your sales function and how to genuinely become customer-oriented.

Can you afford to miss out on this episode?

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim