In this episode of Fail and Grow, Wilma meets Sophie Hedestad, CEO Noxit, and former top executive at Meltwater and Netigate. Sophie shares her extensive experience with OKRs (Objectives & Key Results) and explains why this powerful framework is essential for achieving true Operational Excellence. Discover how clear goal-setting, effective cascading, and transparent communication can align your organization, boost efficiency, and accelerate growth. If you're struggling with disconnected goals and outdated spreadsheets—this episode is a must-listen! 

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

In this episode of Fail and Grow, Wilma sits down with Marcus Möller, former growth leader at BrightBid—one of Europe's top SaaS success stories 📈—and current CEO of Meetric, a cutting-edge AI solution for Operational Excellence 🤖. Marcus shares how he successfully doubled sales results despite reducing his sales team by half, all through smarter use of AI and a relentless pursuit of truthful insights 🎯.

Listen in for practical tips on how Operational Excellence powered by AI can streamline your processes 🔄, boost efficiency ⚡, and position your business ahead of the competition 🥇.

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

In this episode of Fail and Grow, Wilma welcomes Robert Bråkenhielm, founder and CEO of Resultify—one of HubSpot's leading global partners. Robert openly shares stories of both success and hilarious failures from his entrepreneurial journey, from building thousands of websites to pioneering Resultify's results-based business model.

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

Why do some sales teams consistently outperform the rest? The secret lies in data-driven decision-making. In this episode together with Johanna Korhonen from Dear Lucy, we dive into how to simplify analytics, avoid common pitfalls, and leverage data to boost efficiency, close more deals, and scale smarter.

Tune in to hear expert insights on transforming sales performance—without drowning in dashboards. 🔥 Start small, think big, and let the numbers guide you! #SalesSuccess #DataDriven

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

Operational Excellence – How do successful companies do more with less? In this episode, we dive into the key strategies for maximizing efficiency, increasing profitability, and scaling without unnecessary complexity. From refining processes and leveraging technology to cutting out the noise in meetings, we uncover what really drives operational success. Tune in for actionable insights and real-world examples of businesses that get it right! 🚀🎧

#OperationalExcellence #Efficiency #ScalingSmart

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

Ingrid Bonde Åkerlind is a Principal at Oxx and a former executive at Volumental and BlaBlaCar. Ingrid is a true expert in pricing and has written the complete go-to-market toolkit for Oxx. Oxx is a venture capital firm that partners with the most promising European B2B software companies at the scale-up stage.

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

Felix Mörée, is a partner at Axholmen, specialized in pricing for SaaS and tech. Felix has published four books on commercial excellence and has advised >50 companies on marketing, pricing, and sales. 

In this episode we'll cover the four cornerstones to find the perfect pricing level for your SaaS-tool: 

1. Segmentation: Understand customer needs and willingness-to-pay
2. Offering design: Design an offering based on feature value and adoption
3. Price model selection: Choose a price model that benefits both your company and your customers
4. Price level setting: Leverage proven methods for determining price levels

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

Wouter Dieleman has experience of working with 100+ marketing and B2B sales during his previous years at HubSpot agencies. Wouter has now niched into Account Based Marketing (ABM) and has, as a freelancer, helpt a dussin of companies to land their dream customers in a short amount of time. As a bonus, his customers also levels up the HubSpot CRM usage as a  "nice side effect". 

Tune into to learn more about 

• ABM
• For who and when its suitable to implement it in your companies growth strategy 
• and best of all - Get a sneak peak of Wouters very ROI and metric driven ABM-playbook

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

Anna Hansen brings extensive experience in customer success and customer retention from her time as CCO at the CRM company Lime Technologies. She is currently serving as the Chief Pricing Officer, offering an intriguing perspective thanks to her background.

In this episode, we delve into Lime's discovery that pricing is another tool for creating successful and satisfied customers. We explore how they have approached finding a pricing model that suits different segments, making them even more competitive in various markets.

This episode is perfect for those looking to start working with pricing as a strategy!

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim 

Alexandru Stan has been an entrepreneur for many years and in this episode he shares his beliefs and fails about pricing.

Alexandru is currently the founder of Tekpon, the first marketplace for SaaS companies with a fully transparent pricing model, with a kickback driven business model. Having a transparent pricing model is something Alexandru thinks is important to succeed with Pricing as a Strategy. 

This is a summary for Alexandrus key initiative:

• Ensure customer value is achieved with your product or service
• Focus on Customer Success
• Strive to achieve a win-win pricing level
• Have a maximum of 3 packages
• And how he manage to "destroy a market" buy competing with price

So, tune in! To maximize your pricing strategy. 

SPONSORS

Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short. 

EPISODE CREDITS: 

Produced, edited and mixed by Zveki 

Segment jingles composed and produced by Niclas Gozzi and Story of You

Additional music licensed through Stim