Auto Collabs

Fake Beards and Flat Brims with Nathan Hollenbeck


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Here’s some numbers for you:

16 rooftops. 25,000 cars. $1 billion in sales. 15 photographers. 3 full-time web developers. 3 graphic designers. And another handful of people handling CRM, data analytics, social media, paid search and more. This is the team that Nathan Hollenbeck leads at Del Grande Dealer Group. He joins us on Auto Collabs to share his story and the things that are working at DGDG.

What we talk about in this episode:
0:00
Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.

5:09 Nathan is a motorhead through and through. He talks about working on cars with his dad and what his favorite car of all-time is.

6:47 Nathan traces his journey in and out of auto in the midst of the 2008 financial crisis.

15:52 Moving from an agency to doing things internally can be hard, and Nathan talks about those challenges.

24:37 We close the interview by talking about some of the things that Nathan and DGDG are working on in the next 12 months.

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Auto CollabsBy More Than Cars Media Network

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