In this episode, Damian Mason talks with Jared Cook of Calibrated Agronomy about “knowledge extinction” in agriculture: the idea that farmers are receiving less meaningful agronomic guidance as input decisions become more price-driven. They discuss how retail consolidation, sales-focused advisory models, and resistance to continued learning can reduce the quality of agronomic decision-making. The conversation emphasizes that modern farming is increasingly knowledge-intensive, and that farmers may need to separate product purchasing from professional agronomic advice while holding advisers to a higher standard of education, accountability, and problem-solving.