Fashion blogging, fast fashion & accountability with Erica Davies

Things we talk about in this episode:

Erica's move from working as a journalist and fashion editor to running her own 'mini magazine' on her Instagram & blog

The impact of showing your real self online

Moving away from London - and how this brought Erica clarity on her brand and voice

Being a 40-year-old, size 12-14 fashion blogger - and why there's the need for every kind of body on Instagram

Ways to make money as a fashion influencer - sponsored posts, ongoing brand partnerships, affiliate links etc.

The importance of due diligence when choosing sponsorships and partnerships

Transparency about sponsored content, and respecting your audience's trust

The lack of transparency around adverting and product placement in traditional media such as magazines and music videos, and the inequality of the conversations around it

'Fast fashion' and why we all should be buying fewer clothes

The problem of money when it comes to choosing between fast fashion and more ethical brands

Using your "influence" in positive ways, and to change the industry 

Why fashion and interior design is not superficial or frivolous 

Managing the demands of family life as a self-employed person

Links mentioned in this episode:

Stacey Dooley Investigates - Fashion's Dirty Secrets 

Erica's manifesto for moving away from fast fashion

Marks & Spencer, one of Erica's long term brand partners

How Erica explains her sponsored work to her audience

My paid partnership post with Starbucks (ad)

Brene Brown

Erica's Instagram

Product placement in Katy Perry's videos - check out the pointlessly gratuitous logo belt and glasses shots in the club scene!

Erica's Blog

Pre Order my book UK / US / Australia

My upcoming Live book events

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