Hashtag Authentic - for creatives, dreamers & business owners online

Fashion blogging, fast fashion & accountability with Erica Davies


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Things we talk about in this episode:



  • Erica's move from working as a journalist and fashion editor to running her own 'mini magazine' on her Instagram & blog

  • The impact of showing your real self online

  • Moving away from London - and how this brought Erica clarity on her brand and voice

  • Being a 40-year-old, size 12-14 fashion blogger - and why there's the need for every kind of body on Instagram

  • Ways to make money as a fashion influencer - sponsored posts, ongoing brand partnerships, affiliate links etc.

  • The importance of due diligence when choosing sponsorships and partnerships

  • Transparency about sponsored content, and respecting your audience's trust

  • The lack of transparency around adverting and product placement in traditional media such as magazines and music videos, and the inequality of the conversations around it

  • 'Fast fashion' and why we all should be buying fewer clothes

  • The problem of money when it comes to choosing between fast fashion and more ethical brands

  • Using your "influence" in positive ways, and to change the industry 

  • Why fashion and interior design is not superficial or frivolous 

  • Managing the demands of family life as a self-employed person


Links mentioned in this episode:



  • Stacey Dooley Investigates - Fashion's Dirty Secrets 

  • Erica's manifesto for moving away from fast fashion

  • Marks & Spencer, one of Erica's long term brand partners

  • How Erica explains her sponsored work to her audience

  • My paid partnership post with Starbucks (ad)

  • Brene Brown

  • Erica's Instagram

  • Product placement in Katy Perry's videos - check out the pointlessly gratuitous logo belt and glasses shots in the club scene!

  • Erica's Blog


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Hashtag Authentic - for creatives, dreamers & business owners onlineBy Sara Tasker - Me & Orla

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