In this episode we look at Artificial Intelligence in the international student recruitment industry.

Industry trends and developments:

• Forecast projects major growth in international enrolments through 2030
• Language travel sector tempers expectations for timing of pandemic recovery

Main topic:

• Artificial Intelligence: we all have heard of it and probably are already using it. How to best describe Artificial Intelligence in layman’s terms? 
• AI uses patterns based on existing human behaviour.  How can we make sure it’s fair and non-biased?
• Where is it being used in student recruitment? 
• Where does it work?  Where does it not work?
• What are the misconceptions about AI?
• Will AI make the student recruitment process more automated, more personal - or both?

Episode sponsor:

• iSchoolConnect, the leading AI platform for international student recruitment and engagement.

Keys to the market:

• Martijn, Craig discuss the specifics of Nigeria as a major source market for international students