Profitable Web Designer with Shannon Mattern

February 2026 Income Report EP 187


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February 2026 Income Report: $26K, Money Mindset, and the Scary Things Worth Doing

In this episode, I pull back the curtain on February 2026... $26,735 in revenue, $23,015 in expenses, and everything behind the numbers. This isn't just a money update. It's a real look at the mindset work, the pivots, and the moves that felt terrifying and necessary at the same time.

From the discovery that writing is my queen bee role, to the decision to release a free Package Matrix™ template, to finally launching on TikTok after years of avoidance... this episode covers the real behind-the-scenes of running a profitable business when your thoughts about money are still a work in progress.

What You'll Learn

  • Why perfectionism keeps prices low and how to spot the pattern in yourself

  • Why using ChatGPT for mindset coaching can create an echo chamber that makes things worse

  • What a queen bee role is and how identifying yours can change your business

  • Why Shannon is releasing a free Package Matrix™ template and what fear I had to work through to do it

  • How to identify your "hidden competing commitments" that are blocking you from doing the scary thing

    Key Timestamps

    [00:01] Welcome & what money mindset really means

    [07:20] Why ChatGPT is a problematic mindset coach

    [10:43] February inflow, outflow and overflow

    [18:33] Queen bee role discovery

    [37:19] The Package Matrix™ free template

    [41:26] Why I’m finally on TikTok @profitablewebdesigner

    Resources Mentioned

    • Web Designer Academy - Business coaching programs for women web designers

    • Next Level Mastermind - For experienced web designers ready for their next level

    • Simply Profitable Designer Summit - Free annual summit for web designers

    • 5 Proposal Mistakes Guide - Free guide

      Related Episodes

      • Episode 183: Pricing Strategy: Inside The Package Matrix Framework

      • Episode 182: January 2026 Income Report

      • Episode 180: The Truth About Pricing with Melina Palmer

        About Shannon Mattern

        Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom.

        • For Web Designers: https://webdesigneracademy.com

        • For Service Providers, Consultants & Agencies: https://shannonmattern.com

        • Tiktok: @profitablewebdesigner | @shannonlmattern

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          Profitable Web Designer with Shannon MatternBy Shannon Mattern

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