It can feel really daunting to be selling all the time, marketing all the time, launching all the time. And yet you're not getting the results that you want, you're not getting the results you expect. It's not for lack of trying, it's not for the lack of effort, but it's really tempting that when these things don't work, to blame the offer itself or to give up completely.

It's tempting, because you think that this didn't work. So the whole thing didn't work, nothing about it worked but that's the problem is with entrepreneurship, right? We don't know what didn't work. It's a science experiment, this game of entrepreneurship and what I wanted to unpack on this feeling of checking all the boxes, but not cashing in and why. There are three things that you can do to help you realign your offer for more success. Re-evaluate your goals, revisit the messaging, and consider the packaging of your offer.

What you'll hear in this episode:

[2:30] When and how to re-evaluate your goals and expectations

[4:00] Calling out and inviting the right person in, calling out the right pain points with the right messaging

[5:45] Recognizing the difference between the beneficiary of your services is vs. the client or buyer

[7:00] Analyzing possible issues at the audience level - getting clear on who they are and whether they'd make good clients

[8:30] You assume the problem is the pricing? When you can change it and when you shouldn't

[10:15] An example of things that may be repellant within your offer

[14:00] Summing it all up

* Related episodes:

225. Short-form Content Strategies for Brand Growth with Hilary Billings

229. Optimizing Your Email Marketing Strategy with Jeff Felten

233. I Want to Upgrade My Services - Will My Clients Stay?

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