Does your rebooking rate suck? If you're at 50% or less rebooking clients, yes, it does. This week I really wanted to chat about potential issues that could be keeping clients from rebooking with you. I see so many of you struggling to get new clients, but it's SO much easier to keep a client than have to hustle for a new one.

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What do you do when it feels like you've been grinding day after day, week after week, month after month and nothing is really changing? This week I'm chatting about the importance of discipline, self care without sacrificing time for your business and what to expect when you're in the thick of building a disciplined schedule.

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Big Takeaways

Building discipline is essential for success in business and life.

Prioritize goals and design discipline around them.

Balanced self care instead of self care as an excuse to not work.

Embrace change and be willing to ask for help.

Chapters

00:00 Introduction and Announcement

01:28 The Importance of Discipline

05:21 Balancing Work and Personal Life

08:16 Building Discipline through Personal Experience

10:35 The Sacrifices of Discipline

12:29 Setting Goals and Designing Discipline

14:24 The Transition and Mindset Shift

16:06 The Power of Morning Routines

19:24 Setting Realistic and Sustainable Goals

21:50 The Journey of Discipline

23:18 Craving Stability and Embracing Change

25:15 The Power of Asking for Help

27:42 Motivation vs Discipline

28:40 Conclusion and Call to Action

This week, we're chatting about getting new clients. I see so many of you struggling to fill your books and while it's not easy to get to fully booked status, if clients aren't returning and new clients aren't booking, take these tips and run with them!

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Big Takeaways

Refine the client experience to set yourself apart from the competition.

Create a professional image through a well-built website and Google business listing.

Be easily accessible and provide clear directions to your location.

Collect client information and conduct in-depth consultations to understand their needs.

Educate clients on treatment plans and provide a home care regimen.

Treat current clients well and set yourself apart from the crowd.

00:00 Introduction

00:31 The Challenge of Getting and Keeping Clients

03:48 Creating a Professional Image

05:41 Being Easily Accessible

07:33 Providing Clear Directions

08:30 Collecting Client Information

09:59 Greeting Clients with Enthusiasm

10:29 Building a Personal Connection

12:27 Conducting In-Depth Consultations

13:53 Educating Clients on Treatment Plans

15:50 Being Easy to Rebook

20:37 Selling Retail Products

23:20 Checking In with Clients

25:36 Treating Current Clients Well

29:46 Creating More Value in Services

32:11 Defining the Ideal Client

35:03 Treating Current Clients Like Gold

38:18 Setting Yourself Apart from the Crowd

42:32 Conclusion

This week, we're chatting about the top 6 issues I often see solo beauty biz owners making and how they're hurting your business!

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Big Takeaways

Identify and define your ideal client to target your marketing efforts effectively.

Price your services appropriately to attract the right clients and value your expertise.

Focus on a few specialized services rather than offering too many options.

Establish and enforce clear policies to protect your business and set boundaries with clients.

Understand and track your business finances to make informed decisions and set financial goals.

Invest in your business and yourself to achieve growth and success.

00:00 Introduction

00:58 Issue 1: No Ideal Client

03:19 Issue 2: Pricing Too Low

09:59 Issue 3: Offering Too Many Services

16:56 Issue 4: Lax Policies

23:00 Issue 5: Oblivious to Numbers

25:48 Issue 6: Unwillingness to Invest

29:34 Conclusion

This week, we're interviewing Olivia from Frolic Bookkeeping to discuss the importance of bookkeeping for female entrepreneurs. We're covering topics like what bookkeeping is, choosing a bookkeeping method, the challenges of using accounting software, setting financial goals, understanding business bank accounts, common mistakes in bookkeeping, paying yourself from your business, preparing for slow seasons, and the difference between wealth and riches.

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Make sure to get your Profit & Loss template from Olivia! Use code FEMALECEO20 for 20% off!

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Big Takeaways

Bookkeeping is essential for business owners to understand their financial health and make informed decisions.

Using a spreadsheet or accounting software like QuickBooks or Xero can help with bookkeeping.

Regularly reviewing and categorizing income and expenses is crucial for accurate financial reporting.

Paying yourself from your business can be done through owner's draws or setting up payroll.

Preparing for slow seasons and living within your means are important for financial stability.

00:00 Introduction and Guest Introduction

04:00 The Importance of Bookkeeping

05:13 What is Bookkeeping?

06:07 Choosing a Bookkeeping Method

08:16 The Challenges of Using Accounting Software

10:14 The Importance of Regular Bookkeeping

11:43 Setting Financial Goals

13:05 Understanding Business Bank Accounts

14:19 Common Mistakes in Bookkeeping

19:50 Paying Yourself from Your Business

22:46 Different Methods of Paying Yourself

24:28 Preparing for Slow Seasons

26:56 Living Within Your Means

30:20 Wealth vs Riches

In this episode, I'm reflecting on my biggest lessons in business and sharing insights to help you avoid common mistakes! Make sure to get your FREE 30 minute coaching call by leaving a review and sharing this episode on your IG stories!

Big Takeaways

Investing in your business is crucial for growth and success.

Be cautious when trusting others and always do your due diligence.

Read contracts carefully and understand the terms before signing.

Develop discipline and do the hard work necessary for success.

Give yourself grace and avoid beating yourself up.

Bet on yourself and have faith in your abilities.

Bring God into your business and seek His guidance and blessings.

00:00 Introduction and Celebration

01:54 Lesson 1: Invest in Your Business

11:00 Lesson 2: Do Not Trust Anyone

16:36 Lesson 3: Read Your Contracts

20:23 Lesson 4: Develop Discipline

23:15 Lesson 5: Do the Hard Stuff

25:12 Lesson 6: Don't Beat Yourself Up

27:05 Lesson 7: Bet on Yourself

29:01 Lesson 8: Bring God into Your Business

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This week, Madi discusses her journey as an esthetician and co-owner of DaniCole Aesthetics. She shares the importance of finding a niche and specializing in a specific service, such as Brazilian waxing. Madi also highlights the collaborative environment at her studio and the unique concept of offering a variety of services in an open-air setting. She introduces Master the Smooth: Brazilian Wax Training Course, an affordable and comprehensive training program she is launching. The class includes both theory and hands-on training, covering all aspects of providing a Brazilian wax service. Madi emphasizes the value of social media in attracting clients and the need for self-confidence and boundary-setting in the aesthetics industry.

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Major Takeaways 👇🏻

✨Finding a niche and specializing in a specific service can help estheticians become experts in their field.

✨Creating a collaborative and supportive environment can enhance the client experience and foster professional growth.

✨Social media is a powerful tool for attracting new clients and promoting services.

✨Affordable and comprehensive education programs can fill a gap in the aesthetics industry and provide valuable training opportunities.

✨Prioritizing self-care and taking intentional time off is essential for maintaining mental health and providing quality services.

Chapters

00:00 Introduction and Background

03:09 Services Offered at Danny Cole Aesthetics

07:25 The Importance of Business and Personal Boundaries

08:23 Finding a Niche and Specializing

09:50 The Role of Social Media in Attracting Clients

11:22 Collaborative Environment at Danny Cole Aesthetics

12:41 Transitioning from Service Provider to Educator

14:12 The Journey of Opening a Studio

16:46 The Unique Concept of Danny Cole Aesthetics

19:00 The Launch of the Brazilian Wax Master Class

21:41 The Importance of Offering Affordable Education

22:32 Creating a Supportive Community

24:40 The Structure and Content of the Master Class

29:44 The Benefits of Hands-On Training

32:57 Choosing the Right Wax for Different Areas

36:26 Keeping Class Sizes Small for Personalized Training

39:13 Registration Details and Deadlines

43:07 Tips for Success in the Aesthetics Industry

46:21 The Value of Affordable Education

48:37 Prioritizing and Taking Time Off

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This week, we're discussing the importance of reviewing and adjusting service menus and pricing for the new year. As a service provider, you need to understand and target ideal clients, analyze the popularity and profitability of services, and focus on being a master of a few services rather than offering a wide range. I'm also giving insights on phasing out services, introducing new services, and building anticipation through effective marketing strategies. We're also covering the significance of analyzing numbers, setting pricing goals, and managing finances to ensure business success.

BIG Takeaways

Understanding and targeting your ideal clients when creating your service menu.

Analyze the popularity and profitability of your services to make informed decisions.

Focus on being a master of a few services rather than offering a wide range.

Use effective marketing strategies to phase out services, introduce new services, and build anticipation.

Episode Breakdown

00:00 Introduction and Importance of Service Menu and Pricing

00:56 Creating a Service Menu Geared Towards Ideal Clients

02:23 Analyzing Most Booked Services and Income Generation

04:18 Considering Passion and Expenses in Service Selection

06:13 Being a Master of Few Services

07:41 Changing Client Preferences and Offering Specialized Services

08:10 Phasing Out Services and Upselling

09:37 Introducing New Services and Building FOMO

10:35 Evaluating Need, Market, and Budget for New Services

22:33 Reviewing Numbers and Setting Pricing Goals

23:32 Determining Business and Personal Budgets

24:31 Analyzing Cost and Revenue of Each Service

25:56 Considering Inflation and Raising Prices

29:23 Importance of Financial Management and Avoiding Losses

30:13 Conclusion and Call to Action

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Summary

In this episode, Megan discusses how to respond to negative client reviews. She shares a personal experience with a difficult client and explains how she handled the situation. Megan emphasizes the importance of identifying problematic clients and setting boundaries. She also provides tips on effective communication with clients and how to handle unusual reactions to products. Megan shares her own experience of receiving a negative Google review and provides advice on how to respond professionally. She encourages business owners to face negative reviews head-on and stand up for themselves and their businesses.

Takeaways

Identify problematic clients and trust your instincts.

Communicate effectively with clients and address their concerns promptly.

Respond professionally to negative reviews, providing your side of the story.

Set boundaries with clients and prioritize your own well-being.

Chapters

00:00 Introduction and Setting the Stage

00:30 Dealing with Negative Client Reviews

02:24 Identifying a Problematic Client

03:22 Client Complaints and Communication

04:22 Unusual Reaction to Lip Balm

05:19 Lack of Response and Vacation Time

06:14 Continued Issues with Client's Lips

07:41 Client Requests Product Information

08:08 Negative Google Review

09:08 Reading the Negative Review

11:08 Megan's Response to the Review

13:25 Handling Negative Reviews Professionally

16:46 The Importance of Responding to Reviews

19:05 Dealing with Difficult Clients

21:00 Setting Boundaries with Clients

22:24 The Right to Set Communication Hours

22:53 Conclusion and Call to Action

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