Brittany Barreto, Ph.D., started as an entrepreneur, transitioned to VC, and now is building a whole new category: FemTech. Yes, she invented the term, and you are encouraged to use it and spread it. 

Brittany realized that women’s health and wellness companies didn’t have the community that helps an industry thrive, so she set out to build it. She cofounded FemTech Focus, and started hosting the FemTech Focus Podcast to talk about “the innovative technology, services, and products (collectively known as femtech) that are improving women’s health and wellness.” FemTech focus is working to provide essentials like market research, industry awareness, founder training, and more that FemTech founders need in order to succeed. 

That was 2020. Now in 2021, Brittany is expanding to providing capital to the FemTech community, with her new firm, Coyote Ventures, which will fund seed stage FemTech startups. 

Does FemTech really need a category of its own? Here are Brittany’s stats on the size of FemTech: “Our current company database is 636 active FemTech startups in the world. We have found over 50 exits in the last 20 years. The average exit value is $480 million, which is significant because the average tech startup exit is $200 million.” So yes, it’s significant. 

This is how you coin a term, create a category, and grow a community. 

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