Field and Garden with Lisa Mason Ziegler

Please enjoy this replay of a webinar that Lisa did with Jennie Love called “Top 5 Mistakes New Farmer-Florists Make.” Jennie & Lisa put this one together with the hope of helping new farmer-florists avoid some common pitfalls - all mistakes that Jennie admits to making herself when she was first starting out. There are some great tips here! 

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Jennie's Free PDF: Favorite Suppliers of Vases & Other Floral Design Hard Goods

Jennie's Course: Farmer-Florist School Online: The Wedding Process

Jennie's Online Mini-Workshop: Making Workshops Work for You

Connect with Jennie: Love n’ Fresh Flowers Website  Instagram  Pinterest

Cool Bot for your floral cooler

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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

Do you love the processes of starting, growing, and harvesting lots of cut flowers, but don’t really want to go into business? That is totally doable and in my book, an even higher calling!

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We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription.

Lisa's course, Flower Farming School Online: The Basics, Annual Crops, Marketing, and More!

Check out the app for our shopping show! Find it Here

Shop the TGW Online Store for all your seeds and supplies!

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

Today’s episode is a chat that Lisa recently had with Tammy Osselaer, owner of Little Petal Farm in Noblesville, Indiana. During this conversation, they chat about retail sales, farmers markets, the importance of weeding regularly, AND how flower farmers are ALWAYS learning. Listen in to hear how Tammy’s long-time passion for gardening flourished into a thriving flower farm and retail store a few years ago, PLUS what she plans to add next!

Mentions

Lisa's Course: Flower Farming School Online

Website: Little Petal Farm

Find Tammy/Little Petal Farm on Instagram, Facebook

Shop the TGW Online Store for all your seeds and supplies!

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

Lisa recently had a chat with Debra Prinzing to celebrate the 10-year anniversary of the Slow Flowers Podcast. As part of the festivities, Slow Flowers is reairing selected episodes from each year of the podcast, and Debra chose Lisa’s episode for the second year, which was 2014. During this conversation, which originally aired on Instagram Live, Lisa and Debra get a rare chance to reminisce and catch up.

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Listen to Slow Flowers Podcast Episode #621

Lisa's Book, Cool Flowers

Book, The Flower Farmer (affiliate link)

Book, The New Organic Grower (affiliate link)

Lisa's New Book, The Cut-Flower Handbook: Join the Waitlist!

TGW Online Schools & Workshops

On Instagram: @gardenersworkshopfarm, @slowflowerssociety

Shop the TGW Online Store for all your seeds and supplies!

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

A well-known writer, speaker, and horticulturist, the TGW family might know Dr. Allan Armitage best as the co-author of one of our favorite reference books, Specialty Cut Flowers. Here, Lisa chats with "Dr. A" about how they met, how he got his start in the industry and helped form the ASCFG, his writing and teaching career, and his current and future projects.

Mentions

Use free shipping code 'LISA' for book orders at: https://www.allanarmitage.net/shop

(valid for US domestic orders only)

2023 ASCFG Conference: Celebrating their 35th Anniversary

Armitage's Great Garden Plants Phone App

Connect with Dr. A: Facebook, Instagram, YouTube, Website

Shop the TGW Online Store for all your seeds and supplies!

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

I vividly remember harvesting flowers that I knew were destined for the compost heap. July and August can be tough sales months, but facing and overcoming it can be done. I hope this helps! ~Lisa

Mentions

Lisa's course, Flower Farming School Online: The Basics, Annual Crops, Marketing, and More!

Shop the TGW Online Store for all your seeds and supplies!

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, normally called Ask a Flower Farmer. In this episode we instead did an Ask a Florist session with guest host Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is not a flower farmer, but a year-round designer who creates exclusively with flowers and foliage purchased from local growers.  She is also one of our course instructors here at The Gardener’s Workshop. In this Q&A Ellen fielded questions about floral design, the different flowers she uses, and some great business questions too.

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Ellen's newsletter signup

Ellen's YouTube Channel

Instagram: ⁠Ellen Frost Flowers⁠

Instagram: Local Color Flowers

Florist School Online: Growing Your Business with Local Flower Sourcing

On-Demand Mini-Workshop: ⁠Preparing to Sell to Florists⁠ 

Jonathan & Megan Leiss' course: The No-Till Micro-Scale Flower Farm

The Gardener's Workshop on Instagram

Postharvest Handling book in the ASCFG bookstore

The Floral Coach®

Bloomhouse

Shop the TGW Online Store for all your seeds and supplies!

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

Do you need a break? To continue performing everyone needs time to refuel. For me, marrying into a family that observes Sundays as a day of rest played a significant role in my business success. Looking back I see how it gave me down space to become better.

Mentions

We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any print or digital subscription.

Lisa's course, Flower Farming School Online: The Basics, Annual Crops, Marketing, and More!

Dave's course, Flower Farming School Online: Bulbs, Perennials, Woodies, and More!

Recommended Podcast: Discover the Word

Shop the TGW Online Store for all your seeds and supplies!

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

Lisa, Val, Dave, and Ellen discuss the impacts of the pandemic and how the industry has moved on in the following years from the perspective of a cut-flower grower, a florist, and a wholesale plant broker.

Trend Alert: Customizing flower growing to fit your lifestyle, developing a narrow niche to focus on

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Ellen's Online School, Dave's Online School, Val's Online Mini-Workshop, Lisa's Online School

Association of Specialty Cut-Flower Growers (ASCFG)

Shop the TGW Online Store for all your seeds and supplies!

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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one was guest hosted by Dave Dowling of Ball/ColorLink. Dave is also a former flower farmer and the instructor for our online course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More. Dave is always happy to share his knowledge with our listeners! Here, he answers questions about many different flowers, including peonies, campanula, flowering kale, stock, calla lilies, eucalyptus, and many more.

Other topics mentioned:

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Dave's Online Course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More!

Ball/Colorlink: Wholesale Plant, Bulb, & Seed Supplier

Lisa's Online Course: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More!

Ellen's Online Course: Florist School Online: Growing Your Business with Local Flower Sourcing

Lisa's Book, Cool Flowers

The Gardener's Workshop on Instagram

Shop the TGW Online Store for all your seeds and supplies!

Sign up to receive our weekly Farm News!

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!