As in many countries, obesity in Brazil is a major issue with one in four Brazilians now classified as obese and more than half the population overweight. But rather than focusing just on trying to lower this rate by promoting exercise and healthier ways of eating, campaigners and some city councils are successfully implementing changes which accept that high rates of obesity are probably here to stay and society should adapt to this.

In a country famed for pressure to have the perfect beach body, these changes include schools buying bigger chairs and desks, hospitals buying bigger beds and MRI machines and theatres offering wider seats. Brazilian lawyers are starting to make legal challenges, particularly against discrimination in the workplace. Women are holding plus sized beauty contests to celebrate their larger bodies. Schools are hosting discussion clubs where they talk about how body shapes are perceived by their peers and wider society.

Even so, campaigners say there’s a long way to go for bigger bodies to be culturally accepted in Brazil and overcoming what is known as “gordofobia” – belittling or discriminating against people who are larger than average. Camilla Mota travels to the south eastern coastal city of Vitoria to meet a plus size influencer and a lawyer campaigning to stop discrimination and trying to make the city more tolerant. She then flies 1500 kilometres north to another port city, Recife, where some changes have now taken place. Is this transformation away from the stereo-typical “body beautiful” only skin deep or the shape of things to come across the western world?

Presenter: Camilla Mota