We welcome Eric Jasinski from Ambrook, a financial management platform designed specifically for farmers. We discuss the challenges farmers face in managing their finances, and how Ambrook aims to simplify bookkeeping and accounting for agricultural operations. The conversation covers the onboarding process, data security concerns, and the importance of understanding farm profitability. Eric shares insights on how Ambrook's features can help farmers track expenses, manage invoices, and ultimately improve their financial health. The episode concludes with a discussion on pricing and the value of trying out Ambrook's services.

takeaways

• Ambrook is designed specifically for the agricultural industry.
• Farmers often struggle with traditional bookkeeping methods.
• The onboarding process is crucial for user experience.
• Data security is a top priority for Ambrook.
• Field level profitability tracking is a key feature.
• Users can automate their bookkeeping processes.
• Ambrook offers a mobile app for convenience.
• The platform aims to make financial management enjoyable.
• Pricing is straightforward with two tiers available.
• Testing out the software is encouraged for potential users.

Chapters

03:06 Meet Eric Jasinski and Ambrook

05:59 Eric's Unique Background in Agriculture

09:07 Understanding Ambrook's Role in Agriculture

12:00 Challenges of Traditional Accounting in Farming

15:01 Why Switch to Ambrook?

17:57 Onboarding Process and User Experience

24:01 Mapping to Tax Schedules and CPA Interaction

27:48 Understanding Field Level Profitability

30:51 Banking Integration and Data Security Concerns

34:24 The Importance of Data Privacy in Agriculture

36:14 Creating Enjoyable Accounting Experiences

42:11 Understanding Ambrook's Pricing Structure

46:19 Incorporating Personal Expenses into Farm Accounting

49:14 The Power of Knowledge in Farm Management

51:17 Getting Started with Ambrook

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