What the heck is a customer avatar and why is it important?

You're in luck.  I talk about this and more in this episode.  Knowing your ideal customer can help you market better, align your brand better, get more sales, and give customers more of what they want.   All of this can give you more out of your business so you can worry less.  

Of course, I have a handy free guide that goes with this episode and will help you find YOUR ideal customer avatar.  You can get your copy for free here:  www.handmadeandbeyond.com/avatar