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Finding Your Yes, But Differentiation Message (484)
While in Key West, Florida this month I've been to the best bars and restaurants in the area. The ones we go back to all seem to be known for something...and I can tell someone how they are different in an elevator pitch.
I realized all these places have a yes...but.
We all need a yes...but. What's yours?
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.
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By Joe Pulizzi
4.9
9191 ratings
While in Key West, Florida this month I've been to the best bars and restaurants in the area. The ones we go back to all seem to be known for something...and I can tell someone how they are different in an elevator pitch.
I realized all these places have a yes...but.
We all need a yes...but. What's yours?
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today.
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