If you are listening to this on Thanksgiving, happy Thanksgiving. I am truly so grateful for you. Whether you are a listener, a student, a coaching client, or someone who has ever DMed me with a question, thank you for being here. You are the reason I get to do what I love, and I hope you feel that in every episode.

This week we are talking about something every esthetician feels this time of year: the pressure of holiday sales, Black Friday chaos, and preparing for the new year while trying to stay sane.

This episode walks you through how to finish 2025 strong and how to enter 2026 with a real plan, not stress or guessing.

• Why holiday overwhelm happens in the first place
Last-minute promo planning, copying what other estheticians are doing, discounting from panic instead of strategy, and trying to post or sell in between cooking, hosting, or crying into the cranberry sauce.

• The emotional side of ending the year as a beauty pro
The exhaustion, the pressure, the money stress, the comparison traps, and the feeling of “I should be further by now.”

• The real reasons holiday sales feel stressful
We look at habits that make this season harder than it needs to be and how to shift them now.

You will learn how to:

• Focus on one clear goal
Are you trying to fill December? Prebook January? Sell gift cards? Drive retail? Pick one goal so clients are not confused.

• Sell with emotion, not panic discounts
People buy meaning, not markdowns. You will hear examples you can use instantly.

• Plan your New Year promo now
New Year offers convert better than Black Friday because clients want routines, reset energy, and structure. You will learn how to map that out.

We break down the six essentials:

1. Quarter one revenue goal

2. A simple marketing plan

3. A rebooking system

4. Clear content pillars

5. A CEO schedule

6. A seasonal promo plan

These are the foundations that prevent you from winging your business into another year.

I walk you through a moment of gratitude and reflection:

• What are you proud of this year
• What did you survive
• What did you learn
• What did you build
• What would 2026 look like with support, structure, and a real plan

This part alone is worth re-listening to.

Inside this episode, you will hear details about the New Year Accelerator, my four week, live, intimate bootcamp starting December 8th.
Spots are extremely limited.
Students get a full quarter one plan, templates, calculators, checklists, and a private coaching call included.

This is for estheticians who do not want to wing another year and want to enter 2026 with clarity, consistency, structure, and a roadmap that actually works.

Write these in your notes:

1. What is your revenue vision for 2026

2. What is your visibility rhythm

3. What systems do you want in place by January 1st

These three answers alone can completely shift the direction of your business.

• Join the Estheticians in Business Facebook Community
• Follow Allyson on Instagram at @estheticiansinbusiness
• Check out the New Year Accelerator Bootcamp
• Free Promo Checklist