Marketing ops encourages a high level of internal processes to keep the B2B marketing function running smoothly. But does this approach work for fast-paced startups or scale-ups that need to shift directions and test new ideas at the drop of a hat? 

On this episode of the FINITE Podcast, we’re joined by Adam Goyette who is currently VP Marketing at Help Scout and also an advocate for scrappiness in B2B tech marketing. 

Adam dives into what scrappiness in marketing means, if it’s a culture or mindset, the upsides and downsides of scrappiness, and his favourite scrappy-friendly tools.

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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To apply to join the FINITE community, head to finite.community. 

Technical buyers have unique attributes, challenges and demands that B2B tech marketers should take into consideration. 

On this episode of the FINITE Podcast, Alex sat down with Laura Hauser, Head of Marketing at Adaptavist - a global technology and innovative solutions provider of Atlassian apps. 

Laura and Alex discuss key differences between marketing technical and non-technical products, and aspects a B2B marketer should assess in terms of channels, messaging and strategy.

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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To apply to join the FINITE community, head to finite.community. 

Buyer enablement can reduce the friction of a complex B2B buyer journey. 

In this FINITE Podcast episode, we talked to Ali Din who currently works at Indeed in B2B Enterprise Experience Marketing. Ali has plenty of experience with long, enterprise sales cycles where buyer enablement helps to champion prospects to advocate for a product internally and to get buy in from 10+ decision makers. 

Listen to the episode to find out tactics you can use to encourage your leads to turn into customers. 

Find more information about the complexity of the B2B buying journey by Gartner.

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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To apply to join the FINITE community, head to finite.community. 

Revenue Operations aligns marketing and sales to find gaps in revenue streams and keep teams at maximum efficiency for business growth. It is a customer centric approach that focusses on the whole buyer journey. 

On this episode of the FINITE Podcast for B2B marketers, our host Alex sat down with Lorena Morales, VP of Marketing at Go Nimbly. Go Nimbly is a Revenue Operations company that helps SaaS companies break down silos between their teams. 

Lorena and Alex dive into the what, why and how of Revenue Operations so that you can start seeing revenue, marketing, sales and growth with a wide lens.

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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To apply to join the FINITE community, head to finite.community. 

B2B marketers know that content is king. But where should this content go? On your blog? Or somewhere else? 

Amit Bivas, as part of his role as VP Global Marketing at Optimove, also leads a standalone publication for CRM marketers called PostFunnel. PostFunnel is a brand building machine, as it positions Optimove as thought leaders within the CRM space. 

On this episode of the FINITE Podcast for B2B marketers, Alex talks to Amit about how PostFunnel came about, why it works and how he runs it.

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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To apply to join the FINITE community, head to finite.community. 

Brand building is a must for all B2B companies, in order for them to engage with customers and build a relationship before a sales pitch. At IBM, brand is of particular importance for the 100+ year old company that is constantly evolving in their role as a technological innovator. 

On this episode of the FINITE podcast for B2B marketers, Alex talks to Brendan McGuire. At the time of recording, Brendan was Brand Amplification Leader at IBM, a role that lets the world know what IBM is, what it does and what it stands for. 

Listen to the episode to learn more about brand amplification and how Brendan used stories from IBM’s workforce of 300000+ to amplify the IBM brand. 

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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To apply to join the FINITE community, head to finite.community. 

GTM planning should be flexible and agile. A go-to-market (GTM) strategy is not just one that drives the marketing of an organisation, it drives the organisation itself. 

On this episode of the FINITE Podcast, let experienced B2B marketing leader Melissa Ayres explain why go-to-market is a business strategy and why it has to remain flexible. Having been a consultant for many years, Melissa creates a GTM plan like a painting on a canvas. She forges alignment between teams, communicates to the C-Suite and avoids planning paralysis! 

At the time of recording, Melissa was a consultant working with Cervest and has since joined them as CMO. Cervest's Climate Intelligence platform, powered by Earth Science AI, helps businesses and governments anticipate and act on the effects of climate risk on physical assets.

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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To apply to join the FINITE community, head to finite.community. 

Content marketing is a tried and tested inbound strategy, as B2B marketers know just how valuable it is for educating an audience, generating leads, and shortening the length of the sales cycle. 

On this episode of the FINITE Podcast, we talked to a world-class B2B marketing leader with decades of experience in content marketing. Charles Dimov is the VP of Global Marketing at ContractPodAI, and he shared with us his deep insights into creating a content engine. 

Charles talks through his background with content marketing, how it shifted his organisations and how it impacted the relationship between sales and marketing. He gives us his tips on balancing quality and quantity, how to start a content strategy, and what his plans are for the future of his content marketing.

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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To apply to join the FINITE community, head to finite.community. 

Sometimes, an organisation needs a complete transformation to strategically set up their marketing function for long term success. Sometimes, they need to do away with traditional marketing methods and lean into digital. 

In this episode of the FINITE Podcast, we talked to Jaime Punishill who is currently CMO at Lionbridge, where he undertook a digital transformation upon starting. Jaime tells us how he deconstructed the old marketing function at Lionbridge and reformed it in a modern, dynamic way. 

Lionbridge is a world leader in localisation and translation for brands, and with over 5000 employees around the world, the digital transformation of their digital marketing and online presence was no small feat. 

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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To apply to join the FINITE community, head to finite.community. 

A VC's perspective of marketing is an important thing to consider when scaling your tech company to surpass investment rounds.

As a marketer, it can be useful to know what an investor expects of marketing, and how marketing should be structured in series A to series C to increase likelihood of investment.

On this episode of the FINITE Podcast, we dive into the mind of Arthur Noble, who is a Principal at Knight Capital - an investment firm that focuses exclusively on B2B software businesses.

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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To apply to join the FINITE community, head to finite.community.