For Immediate Release

FIR #229: Much Ado About Wordle


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It will not go down in business history as one of the most consequential mergers or acquisitions of all time, but The New York Times' acquisition of the extraordinarily popular word game, Wordle, has produced an avalanche of criticism and even threats to cancel subscriptions. There are lessons here for any organization acquiring a company with an engaged fan base, and even for companies planning to make changes to existing popular products.
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For Immediate ReleaseBy Neville Hobson and Shel Holtz

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