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Russia is experiencing a stampede of companies exiting the country, either permanently or temporarily, in support of Ukraine and in some cases under pressure from consumers and shareholders. Is there a case for remaining in Russia and how much damage can a brand sustain by staying?
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The post FIR #235: Is It Tenable to Keep Doing Business in Russia? appeared first on FIR Podcast Network.
By Neville Hobson and Shel Holtz5
2020 ratings
Russia is experiencing a stampede of companies exiting the country, either permanently or temporarily, in support of Ukraine and in some cases under pressure from consumers and shareholders. Is there a case for remaining in Russia and how much damage can a brand sustain by staying?
Continue Reading →
The post FIR #235: Is It Tenable to Keep Doing Business in Russia? appeared first on FIR Podcast Network.

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