For Immediate Release

FIR #241: Your Personal Brand, Journalist Edition


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A public kerfuffle between two journalists on Twitter revolved around whether journalists need to establish a personal brand. The fact is, everybody already has a personal brand; the question is how you approach the maintenance of that brand in a social media world. Neville and Shel explore the elements of personal brand-building in this episode.
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For Immediate ReleaseBy Neville Hobson and Shel Holtz

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