For Immediate Release

FIR #246: Who Wants to Live Forever?

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In the April edition of The Hobson and Holtz Report, Neville and Shel discuss these stories:

  • The advertising industry weighs in on an Ogilvy policy banning influencers from photoshopping their images
  • A metaverse company plans to offer a form of immortality with its "Live Forever" mode
  • Coca-Cola is offering a limited-edition drink that tastes like pixels and includes a Fortnite code
  • Corporate America seemed bound for a more purposeful existence. Has it all fallen by the wayside?
  • Elon Musk believes in unfettered free speech, a key reason he wants to buy Twitter. Is it a good thing?
  • Research reveals consumers care more about how a company donates than how much

    • Dan York's Tech Report covers how the Russian war against Ukraine is splintering the Internet (along with other tech-related fallout from the invasion); Wikipedia's decision to stop accepting cryptocurrency donations; how much Jack Dorsey's first tweet -- initially purchased as an NFT for $48 million -- attracted in an auction; the state of the Ethereum merge; TikTok's rollout of AR capabilities; Spotify's rebranding of its Clubhouse clone; and more.
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    For Immediate ReleaseBy Neville Hobson and Shel Holtz
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